Missing Goal: The Challenge of Competitive Advantage and Financial Performance
pegah
mohammadi
Phd student of Esfahan University
author
Saeed
Fathi
Associate Professor University of Isfahan
author
ali
kazemi
Assistant Professor of Esfahan University
author
text
article
2018
per
In this study, using meta- analysis method and CMA2 software, by integration of the results in all available studies, the position of financial performance in the competitive advantages earnings has been analyzed. Based on the obtained results it has been determined that competitive advantage has a significant effect on both performances in general and on each of its dimensions. Also, the results of the analysis indicated that financial effects are not more important than other indicators in the designed model; that is, while financial performance of shareholder wealth is the main objective of business enterprises, competitive advantage toward providing intermediate goals is more directed than financial goals. Meanwhile, analyzes indicated that sample attributes are effective on the relationship between competitive advantage and performance also plays a role as the cause of the divergence of results.
Journal of Business Management Perspective
Shahid Beheshti University - Faculty of Management and Accounting
2251-6050
17
v.
35
no.
2018
https://jbmp.sbu.ac.ir/article_100585_775ada162687393005cec6cd0bc7afa0.pdf
Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics
Abdolreza
Mosaddegh
PhD Candidate of Information Technology Engineering, Faculty of Industrial Engineering, Tarbiat Modares University, Tehran, Iran.
author
Amir
Albadvi
Professor, Faculty of Industrial Engineering, Tarbiat Modares University, Tehran, Iran
author
Mohammad Mehdi
Sepehri
Professor, Faculty of Industrial Engineering, Tarbiat Modares University, Tehran, Iran.
author
Babak
Teimourpour
Assistant Professor, Faculty of Industrial Engineering, Tarbiat Modares University, Tehran, Iran.
author
text
article
2018
per
Customers are considered as a precious asset for companies. Marketing should pay attention to long-term exchanges rather than discrete transactions. It’s crucial for enterprises to find out which incentives encourage customers to know the real value of their customers. Segmentation is a strategic tool for organizations to group customers by their common needs; but in the era of digital transformation and unstable markets, customer segments change rapidly. It’s important to understand the dynamics of these changes to predict and manage them efficiently. In the present study, the patterns of customers’ dynamics have been investigated using big-data analytics in the banking industry. The results revealed thirteen categories of associations between the dynamics of customers and market trends which can be used to predict future dynamics of customers and direct it in the favor of the organization.
Journal of Business Management Perspective
Shahid Beheshti University - Faculty of Management and Accounting
2251-6050
17
v.
35
no.
2018
https://jbmp.sbu.ac.ir/article_100583_37a4d0637d2f14b5bfb84089352dd3cf.pdf
مدلی برای شبکه ارزش در صنعت بانکداری ایران
hossein
rahmanseresht
professor
author
Vahid
Khasehi Varnamkhasti
Associate professor of Business Management, Allameh Tabataba'i University of Tehran
author
Shahram
Khalil Nezhad
Allameh Tabataba'i University
author
Narges
Sheikhi
Allameh Tabatabaii University
author
text
article
2018
per
مقوله ارزش و ارزش آفرینی در شبکه ارزش، مفاهیم نوینی هستند که به تازگی وارد مکتوبات مدیریت شده اند. امروزه خلق ارزش برای ذینفعان به عنوان وجه تمایز کسب و کارها محسوب میشود؛ به نحوی که ارزشهای متمایز ایجاد شده، ضامن بقا و موفقیت آنها در نظر گرفته میشود. سازمانها در این فضای رقابتی در تلاش هستند که با تمرکز بر رویکردهای همکاری در خلق ارزش، ارزش مشترکی را به مشتریان خود ارائه کنند. روابط یک طرفه زنجیره ارزش که در آن خلق ارزش از تأمین کنندگان به سازمان و متعاقب آن به مشتریان صورت می پذیرد، تغییر کرده است. در بازار رقابتی کنونی، خلق ارزش در زمینه شبکه ارزش مفهوم می یابد؛ شبکه ای که در آن تمامی بازیگران در یک رابطه همه جانبه به هم آفرینی و عرضه ارزش به ذینفعان، به ویژه مشتریان، می پردازند. در این مقاله، عناصر ارزش آفرین در شبکه ارزش با تمرکز بر خروجیهای مطلوب مورد بررسی قرار می گیرند و متناسب با آن، مدل ارزشی صنعت بانکداری با تشریح عناصر تشکیل دهنده، تعاملها و روابط میان این عناصر و نتایج نهایی خلق ارزش در صنعت بانکداری مشخص میشود.
Journal of Business Management Perspective
Shahid Beheshti University - Faculty of Management and Accounting
2251-6050
17
v.
35
no.
2018
https://jbmp.sbu.ac.ir/article_100581_85b9a04a9abaf163529572a3619369a7.pdf
Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels
Alireza
Mohammadi Anar
Allame Tabatabaee University
author
Vahid
Nasehi far
Allame tabatabaee University
author
Mahmoud
Mohammadian
Allame tabatabaee University
author
Mohammad taghi
Taghavi fard
Allame tabatabaee University
author
text
article
2018
per
Most of quality assurance studies have been conducted at B2C level and The proposed models are developed based on the consumer satisfaction measure. Therefore, the quality of services in the B2B area has been neglected despite the importance of this sector and its high share in the service sector. The main objective of this research is to provide a model for assessing the quality of physical distribution services in B2B. This research is a case study in the FMCG distribution industry. Data collection in qualitative, is semi-structured interviews and in quantitative is questionnaires. In interviews with experts, 53 indicators on the quality of distribution services were identified in five dimensions of product quality, financial quality, information quality, promotion quality and interaction quality. The conceptual model was approved in FMCG retailers in Tehran. Due to the weakness of the studies on the quality of distribution services, this research can be useful in identifying the factors affecting the expectations and perceptions of retailers as distribution network customers.
Journal of Business Management Perspective
Shahid Beheshti University - Faculty of Management and Accounting
2251-6050
17
v.
35
no.
2018
https://jbmp.sbu.ac.ir/article_100582_978b344107a7448212b836a1cd2e6941.pdf
طراحی و تبیین مدل تبلیغات توصیه ای الکترونیک (eWOM) با رویکرد مدلسازی تفسیری ساختاری (ISM)
علی
پروین
دانشچوی دکترای تخصصی مدیریت بازرگانی
author
لطف الله
فروزنده دهکردی
استاد یار دانشکده علوم انسانی گروه مدیریت بازرگانی دانشگاه پیام نور
author
اوژن
کریمی
استاد یار دانشکده علوم انسانی گروه مدیریت بازرگانی دانشگاه پیام نور
author
بهروز
لاری سمنانی
استاد یار دانشکده علوم انسانی گروه مدیریت بازرگانی دانشگاه پیام نور
author
text
article
2018
per
از آنجا که بازاریابی توصیه ای یکی از موثرترین و کم هزینه ترین ابزارهای ارتباطی تبلیغاتی است، تاثیر این تبلیغات موضوعی است که مورد توجه پژوهشگران و فعالان بازار قرار داشته و دارد. از طرف دیگر، گسترش و استفاده از فضای دیجیتال، تمایل به این تبلیغات توصیه الکترونیک را به شدت مورد توجه قرار داده است. همچنین تبلیغات توصیه ای الکترونیک چگونه تصمیم گیری برای خرید الکترونیک را متاثر می سازد، بسیار مورد توجه و ارزشمند بوده است (لی و ژان، 2011). هدف این پژوهش، ارائه عوامل تعیین کننده ای برای اطلاعات تبلیغات توصیه ای الکترونیکی است که بر قصد خرید الکترونیک مشتریان اثرگذار است. برای انجام این کار، با استفاده از بررسی تحقیقات گذشته، ابتدا فاکتورهای اصلی در رابطه با اطلاعات تبلیغات توصیه ای الکترونیک استخراج شد و سپس با استفاده از روش دلفی فاکتورهای مورد تایید تیم خبرگان تعیین شد و به منظور کاهش تعداد عوامل، با استفاده از روش نگاشت مفهومی، شاخص ها دسته بندی و نامگذاری شدند. پس از آن با استفاده از روش مدلسازی تفسیری ساختاری که مبتنی بر نظر تیم خبرگان می باشد، ارتباط بین متغیرها برای ارائه مدل مورد تایید گروه خبرگان، مورد بررسی و مدل نهایی ارائه گردید. نتایج این پژوهش چارچوبی برای بازاریابان و سایر مدیران فعال در این زمینه فراهم می کند تا نسبت به عوامل موثر بر قصد خرید الکترونیک مصرف کنندگان در تبلیغات توصیه ای الکترونیک، آگاهی پیدا کرده و اقدامات لازم و اثرگذار را به کار گیرند.
Journal of Business Management Perspective
Shahid Beheshti University - Faculty of Management and Accounting
2251-6050
17
v.
35
no.
2018
https://jbmp.sbu.ac.ir/article_100580_816c65ef3d06b25d62d40d50693100c8.pdf
Designing a Distribution Business Model for Agricultural Products; Examining: Fruits, Vegetables and Seafood Based on the DSRM Framework
Reza
Baniasad
Imam Sadiq University
author
Mehdi
Bagheri meybodi
Imam Sadiq University
author
text
article
2018
per
The supply chain of agricultural products consists of three main parts: supply, production and distribution. The active agents in this chain include producers (farmers), retailers, distributors and consumers. In Iran, the distribution chain of agricultural products, especially fruits, vegetables and summer crops are facing problems that can be attributed to the lack of proper structure, the presence of high and expensive intermediaries. Therefore, the main problem is the lack of a comprehensive distribution business model of agricultural products. The purpose of this research is to design a distribution business model using the methods approach of exploratory sequential mixed strategy. In the first step, there has been used mixed strategy with thematic analysis and semi-structured interviews from 16 agricultural experts. Then, in the second step, in order to make the optimal decision using the importance-performance analysis approach in the software operation research, 45 themes were prioritized, designed finally placed the final model based on design science research methodology (DSRM). The results of this research are designing the distribution business model for agricultural products that evaluates and prioritizes each of six priority themes in six steps including the problem, the motivation, the purpose and the solution, the design and development of the application of the products in the desired context, and then evaluations and communications were set up in addition to identify the themes to prioritize them in each of the research steps.
Journal of Business Management Perspective
Shahid Beheshti University - Faculty of Management and Accounting
2251-6050
17
v.
35
no.
2018
https://jbmp.sbu.ac.ir/article_100584_9086ca2372824d8ea3164d2d8c0a6ea0.pdf
The Effect of Perception of Country of Origin and Religious Animosity of Consumer on Brand Boycott
iman
hakimi
assistant prof. management faculty, payam e noor university
author
text
article
2018
per
Abstract Boycott movements are often one of the most effective anticonsumption tactics used against companies that engage in practices deemed unethical or unjustified. In a constantly changing and increasingly globalised world, religions still play a significant role in influencing consumer behavior. Regarding the activities of Saudi Arabia in the context of the instability of the Middle East region, relations with Israel, and conflict in relations with Iran; the purpose of this paper is to create a conceptual model that explores the link between perception of the country of origin, religious beliefs and consumers’ boycotts towards particular products of Saudi Arabia by RANI brand. The statistical population of the study includes students interested in Continuous consumption of products with rany brand at Shahid Bahonar University of Kerman which 290 persons of them were selected by available sampling. Data collection tool is questionnaire and analysis method of data is based on structural equations modeling technique by using Lisrel software. The results showed that perception of the country of origin on the religious animosity of the customers and religious animosity has a significant effect on participation in the boycott campaign and product judgment.At the end, there is evidence of a relationship between participation in boycott campaign with brand boycott, Despite the lack of observance of the relationship between product judgment with brand boycott.
Journal of Business Management Perspective
Shahid Beheshti University - Faculty of Management and Accounting
2251-6050
17
v.
35
no.
2018
https://jbmp.sbu.ac.ir/article_100579_fd91784aef0d8d67de803807a940d16e.pdf