نوع مقاله : علمی - پژوهشی
نویسندگان
دانشگاه الزهرا
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The explanation of competitive model is one of the important factors in marketing strategy development and is the basis of the research of competitive field of intelligence. The pattern of competition forms the competitive behavior of organizations, in other words, reflects the strategies and actions that organizations face in facing each other in order to obtain necessary resources, increase market share, and ultimately maintain their strategic position vis-à-vis other competitors.
The purpose of this study is to investigate and explain the competition model in the banking industry in Iran during the years 2014-2017. In this research, a qualitative-quantitative approach was adopted. In the qualitative part, the semi-structured interview and poll survey and in quantitative part, Rough set theory were used and the result is 11 rules. 5 banks from 30 active banks in Iran's industry were selected by poll survey and market share survey. The research findings show that the intensity of competition in the banking industry in Iran is increasing. In addition, the results show that banks respond in the first place by promotional and branding activities, which is due to the Institutionalism of competitive behavior in the banking industry, and the adoption of distribution activities and the introduction of new products, respectively, in response to The rivals, have the second and third options to compete with each other. Also, based on the results, it can be concluded that newly Privatized banks have the most reaction to each other, and this is the case for private banks. newly Privatized banks are more aggressive in adopting competitive behavior than private banks. Eventually, it became clear if the bank initiated action, then the initiator would respond more often to others.
کلیدواژهها [English]
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