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ارائه مدل شناسایی مشکلات ورود به بازارهای آنلاین کسب و کار با کسب و کار (مورد مطالعه: شرکت‌های دانش‌بنیان صنعت فناوری اطلاعات)

چکیده

شناخت مشکلات و محدودیت­های احتمالی بر سر راه ورود به بازار آنلاین کسب و کار با کسب و کار پیش­ نیاز هرگونه اقدام اجرایی است. باهدف شناسایی این مشکلات، در این تحقیق با استفاده از پژوهش کیفی و تکنیک تحلیل مضمون، داده ­های حاصل از مصاحبه­ های نیمه ساختار یافته بررسی و مورد تحلیل قرار گرفت. با بررسی مضامین اولیه، دو جهت‌گیری کلی "ماهیت مشکل" و "گرایش زمانی حل مشکل" شناسایی گردید. از ترکیب دو مضمون فراگیر، 9 مضمون سازمان دهنده شامل مشکل داخلی و حل مشکل در میان مدت، مشکل داخلی – خارجی و حل مشکل در کوتاه مدت، مشکل داخلی – خارجی و حل مشکل در میان مدت، مشکل داخلی – خارجی و حل مشکل در بلند مدت، مشکل خارجی و حل مشکل در میان مدت، مشکل خارجی و حل مشکل در بلند مدت، مشکل داخلی و حل مشکل در بلند مدت، مشکل خارجی و حل مشکل در کوتاه مدت، و مشکل داخلی و حل مشکل در کوتاه مدت تدوین گردیده است. 

واژگان کلیدی
بازار آنلاین، کسب و کار با کسب و کار، تجارت الکترونیک، شرکتهای دانش بنیان

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