Consumer psychology of implicit theories and the role of mindsets in marketing

Pages 13-42

10.52547/jbmp.21.50.13

Razie Zilaie; Mohammad Ali Babaei Zakliki

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Paradoxes Arising From Pursuing Ambidexterity: meta-synthesis approach

Pages 43-74

10.52547/jbmp.21.50.43

Saied sehhat; Mehdi Yazdanshenas; gholamhosein mehralian; mohammad moradi

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• PDF 950.35 K

Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels

Pages 75-104

10.52547/jbmp.21.50.75

هانیه فتحی; Mohsen Nazari; Mohamad rahim Esfidani

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Identification and evaluation of effective components on the required return on investment in commercialization of academic researches in Iran

Pages 105-127

10.52547/jbmp.21.50.105

Abbas Alavishad; abbas abbaspour; Hamid rahimian; Samad Borzooian

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Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses

Pages 128-155

10.52547/jbmp.21.50.128

bahareh Abedin; Sahar Mehdipour Pija; Arezou Hosseinzadeh; Hamideh Honarmand Haghighi

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• PDF 1.07 M

Designing Sustainable Business Model in Development Banks based on Resistance Economics

Pages 156-182

10.52547/jbmp.21.50.156

Akbar Alamtabriz; tahereh Donyaei; sajjad shokouyar

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Providing a framework for the internationalization of B2B platforms

Pages 183-206

10.52547/jbmp.21.50.183

Azim zarei; Maryam Asgharinajib; sima alipour

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The Reviewers in Issue 49 Summer 2022

10.52547/jbmp.1401.102922

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