Providing a framework for explaining and forming strategic innovation in the field of start-up businesses

Pages 13-38

10.52547/jbmp.2023.228681.1384

mohammadreza fallah; Hossein Moeini; Asma Hafezi

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Supplier evaluation and classifying for outsourcing based on PROMSORT technique

Pages 39-62

10.52547/jbmp.2023.231095.1483

reza Sheikh; soheila senfi; Fateme Sarikhani

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• PDF 746.3 K

Antecedents of user loyalty in platforms from the perspective of network effects

Pages 63-85

10.52547/jbmp.2023.230786.1468

Masoumeh Hosseinzadeh Shahri; Parisa Mansouri Nazargholi; Maedeh Ghasemi

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• PDF 478.42 K

How the competencies of marketing managers turn into performance? (Case Study: Football Premier League clubs

Pages 86-108

10.52547/jbmp.2023.229447.1423

karim zohrevandian; Tahmaseb Shirvani

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• PDF 572.59 K

Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain)

Pages 109-153

10.52547/jbmp.2023.227591.1348

farrokh tellohosseini; Rasool Sanavifard; Ali Asghar eyvazi Heshmat

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• PDF 1.04 M

Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory

Pages 154-175

10.52547/jbmp.2023.231280.1488

Mohammad Hossein Kiani Gohar; Rahil Kordheydari; Negin Sangari

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The effect of brand personality attraction and perception of brand globalization on consumer emotional dependence with the mediating role of perception of brand luxury (Case study: Turkish clothing in Ardabil)

Pages 176-203

10.52547/jbmp.2023.226551.1305

hafez zareyi; Bagher Asgarnezhad Nouri; marzie azarbayejani

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• PDF 642.72 K

The Reviewers in Issue 52 Winter 2023

10.52547/jbmp.1401.103396

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