Missing Goal: The Challenge of Competitive Advantage and Financial Performance

Document Type : علمی - پژوهشی

Authors

1 Phd student of Esfahan University

2 Associate Professor University of Isfahan

3 Assistant Professor of Esfahan University

Abstract

In this study, using meta- analysis method and CMA2 software, by integration of the results in all available studies, the position of financial performance in the competitive advantages earnings has been analyzed. Based on the obtained results it has been determined that competitive advantage has a significant effect on both performances in general and on each of its dimensions. Also, the results of the analysis indicated that financial effects are not more important than other indicators in the designed model; that is, while financial performance of shareholder wealth is the main objective of business enterprises, competitive advantage toward providing intermediate goals is more directed than financial goals. Meanwhile, analyzes indicated that sample attributes are effective on the relationship between competitive advantage and performance also plays a role as the cause of the divergence of results.

Keywords