Journal of Business Management Perspective

Journal of Business Management Perspective

Document Type: Original Article
Number of Articles: 237

Brand sales strategy in the FMCG industry

Volume 16, Issue 31, Autumn 2016, Pages 13-30

Ahmad Roosta, Masoud Javidani

Explaining Model of Competitive Behavior in the Banking Industry of Iran

Volume 17, Issue 34, Summer 2018, Pages 13-30

Fatemeh Moshkdanian, Masoumeh Hosseinzadeh Shahri, Maryam Moghaddas Bayat, Mohammad Ali Babaei Zakliki

Headquarters’ Roles and Interventions in Subsidiaries: A Systematic Review

Volume 18, Issue 37, Spring 2019, Pages 13-33

10.29252/jbmp.18.37.13

Mohammad Aali Fallah, Ali Heidari, Hashem Aghazadeh, Seyed mohammad Arabi

Concept Development of the Entrepreneurial Marketing Theory

Volume 18, Issue 38, Summer 2019, Pages 13-35

10.29252/jbmp.18.38.13

Seyed Mahmoud Hosseini, Manijeh Ghareche, Mohammad Osoolian, Marzieh Nasiri

Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance

Volume 18, Issue 39, Autumn 2019, Pages 13-34

10.29252/jbmp.18.39.13

MohamadJavad Nikbakht, Asghar Moshabaki, Asadollah Kordnaeij, Seyed Hamid Khodadad Hosseini

Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry

Volume 19, Issue 41, Spring 2020, Pages 13-37

10.52547/jbmp.19.41.13

Arman Deilami Azodi, Hamid Khodadad Hosseini, Asadollah Kordnaeij, Asghar Moshabaki

Framework for Explaining the Role of Social Media in Customer Experience Management for Hoteling Industry: Systematic Literature Review

Volume 19, Issue 43, Autumn 2020, Pages 13-39

10.52547/jbmp.19.43.13

Samaneh Rahimian, Mehdi ShamiZanjani, Amir Manian, Mohammad Rahim Esfiddani

Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator

Volume 20, Issue 45, Spring 2021, Pages 13-38

10.52547/jbmp.20.45.13

hooshmand bagheri garbollagh, Morteza ملکی مین باش رزگاه, Davod Feiz, Adel Azar, Azim zarei

Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry

Volume 20, Issue 48, Winter 2022, Pages 13-42

10.48308/jbmp.20.48.13

Mehrdad Aalipour Herisi, Jahangir Yadollahi Farsi, Mohammad Reza Zali

The role of influencers on marketing (meta-synthesis approach)

Volume 21, Issue 49, Spring 2022, Pages 13-36

10.52547/jbmp.21.49.13

Mahdi Hosseinpour, yousef mohammadifar, Atieh Khodaei

Consumer psychology of implicit theories and the role of mindsets in marketing

Volume 21, Issue 50, Summer 2022, Pages 13-42

10.52547/jbmp.21.50.13

Razie Zilaie, Mohammad Ali Babaei Zakliki

Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry

Volume 22, Issue 54, Summer 2023, Pages 13-46

10.48308/jbmp.2023.103544

Rahil Kordheydari, Ali Ghasemian Sahebi, Mohammad Hossein Kiani Gohar, Negin Sangari

Applying Communicational & Observational Approaches in Evaluation of Advertisements

Volume 17, Issue 33, Spring 2018, Pages 31-50

sepideh nasiri, Masoud Keymasi, Negar Sammaknejad, Tahmours Hasangholi

a

Volume 12, Issue 15, Summer 2012

Missing Goal: The Challenge of Competitive Advantage and Financial Performance

Volume 17, Issue 35, Autumn 2018

pegah mohammadi, Saeed Fathi, ali kazemi

Presenting an Export Development Model for Industrial Goods to the Iraqi Market with an Emphasis on Capital Goods

Volume 24, Issue 62, Summer 2025, Pages 6-31

10.48308/jbmp.2025.239980.1687

Mahdi Nejatnia, Kambiz Heidarzadeh Hanzaee, Mohammad Ali Abdolvand, Seyed Hesam Seyedin

Designing Marketing Model for Open Banking and Neobank Services: In Case of Bank Refah Kargaran

Volume 24, Issue 63, Summer 2025, Pages 6-37

10.48308/jbmp.2025.240839.1696

Yasin Chamaenejhad, Sajad Khani, Ehsan Soltanifar

Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies)

Volume 17, Issue 33, Spring 2018, Pages 13-30

Seyedmahmood Hoseini, Bahman Hajipour, Manizheh Ghareh cheh, Hooshang Nezamivand CHegini

A Systematic Literature Review of Co-opetition Strategies Based on Co-Branding: A Conceptual Framework

Volume 25, Issue 65, Spring 2026, Pages 14-44

10.48308/jbmp.2026.242292.1718

seyed reza seyed javadin, Mohammad Rahim Esfidani, Majid Karimian

Journal of Business Management Perspective

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