Journal of Business Management Perspective

Document Type: literature review

Number of Articles: 177

Developing national branding strategies in Iran

Volume 12, Issue 17, Autumn 2013, Pages 31-48

Developing a Banking Services Brand Equity Model: A Case Study of Sepah Bank Branches

Volume 13, Issue 18, Spring 2014, Pages 31-48

Pattern of factors inhibiting customer switching to increase loyalty

Volume 13, Issue 19, Summer 2013, Pages 31-48

The impact of senior managers' external relationships on competitive advantage, a case study of the construction industry.

Volume 13, Issue 20, Autumn 2013, Pages 31-48

Model of the effectiveness of advertising and marketing assets on the performance of banks listed on the Tehran Stock Exchange

Volume 13, Issue 4, Winter 2014, Pages 31-48

Content analysis and quality comparison of mission statements of top Iranian industrial and service companies

Volume 9, Issue 1, Spring 2010

Knowledge Management, Knowledge Innovation, and Innovation Performance in Small and Medium-sized Enterprises

Volume 9, Issue 2, Summer 2010

Model of Influencing factors on the quality of banking services

Volume 9, Issue 3, Autumn 2010

The impact of brand personality on customer loyalty

Volume 9, Issue 4, Winter 2011

Designing and explaining marketing goals at the business level in food companies

Volume 10, Issue 6, Spring 2010

Analysis of marketing strategies of service companies during recession

Volume 10, Issue 7, Summer 2010

Comparative comparison of the promotion element in professional football leagues in Iran, Japan and South Korea.

Volume 10, Issue 8, Autumn 2010

Evaluating the electronic readiness of pharmaceutical distribution companies in the field of implementing customer relationship management

Volume 10, Issue 9, Winter 2011

Designing a market-oriented, learning-oriented, and innovation-oriented relationship model and the performance of food companies on the stock exchange

Volume 11, Issue 10, Spring 2011

Social, psychological, and product characteristics influences on customers' impulse buying behavior.

Volume 11, Issue 11, Summer 2011

Examining the moderating effect of gender on online shopping intention

Volume 11, Issue 12, Autumn 2011

Investigating the relationship between the use of technological opportunities and the factors affecting it with the organization's financial performance from the perspective of branch managers in banks

Volume 11, Issue 13, Winter 2012

Presenting a model to explain the effect of customer mental image of citizen chain stores on customer loyalty of these stores

Volume 12, Issue 14, Spring 2012

Creating brand equity through the advertising mix: Examining the mediating role of knowledge, loyalty, and brand association

Volume 12, Issue 15, Summer 2012

Factors Influencing Pattern on Consumers' Attitude and Purchase Intention toward Imported Products

Volume 14, Issue 23, Summer 2014, Pages 48-68

Pattern of factors affecting the motivation of medical tourists to enter Iran

Volume 12, Issue 16, Autumn 2012, Pages 49-66

Investigating the role of consumer decision-making styles on the purchasing process among working women

Volume 12, Issue 17, Autumn 2013, Pages 49-66

Study and analysis of the impact of market orientation from a cultural and behavioral perspective on the performance of state-owned banks

Volume 13, Issue 18, Spring 2014, Pages 49-66

Investigating the Effect of Organizational Content Dimensions on Competitive Intelligence: A Study in the Tile Industries of Yazd Province

Volume 13, Issue 19, Summer 2013, Pages 49-66

Investigating the impact of corporate social responsibility on customer satisfaction and company reputation - a case study of Iran Khodro Company

Volume 13, Issue 20, Autumn 2013, Pages 49-66

Journal of Business Management Perspective

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