Journal of Business Management Perspective

Document Type: literature review

Number of Articles: 177

Evaluating the impact of brand on industrial customer loyalty

Volume 9, Issue 3, Autumn 2010

Applying data mining to predict customer churn patterns in insurance

Volume 9, Issue 4, Winter 2011

Study of factors affecting brand loyalty in the dairy products market

Volume 10, Issue 6, Spring 2010

The impact of organizational competitive forces on knowledge application to improve supply chain performance in the automotive industry

Volume 10, Issue 7, Summer 2010

Presenting a framework for customer relationship management in private commercial banks using a cognitive map approach

Volume 10, Issue 8, Autumn 2010

Investigating the effect of organizational learning on reducing customer dissatisfaction

Volume 10, Issue 9, Winter 2011

The role of marketing mix in developing automotive parts exports

Volume 11, Issue 11, Summer 2011

Design and validation of an electronic advertising model

Volume 11, Issue 12, Autumn 2011

Identifying the most important dimensions of electronic service quality in brokerage companies using the Shannon entropy method

Volume 11, Issue 13, Winter 2012

Modeling Factors Affecting Firm Innovation Performance Using a Hybrid Method of Causal Mapping and Bayesian Networks in the Insurance Industry

Volume 12, Issue 14, Spring 2012

The relationship between advertising effectiveness and brand equity: A case study of Samsung home appliance advertising.

Volume 12, Issue 15, Summer 2012

Path-Structural Modeling of Dynamic Capabilities and Environmental Dynamics Relationship

Volume 14, Issue 22, Spring 2014, Pages 85-103

Supply Chain Integrity and Company Performance in the Iranian Food Industry

Volume 12, Issue 16, Autumn 2012, Pages 87-106

Brand Love: An Empirical Study of Iranian Consumers

Volume 12, Issue 17, Autumn 2013, Pages 87-106

The Relationship Between Competitive Strategy and Financial Performance in Commercial Banks Listed on the Tehran Stock Exchange

Volume 13, Issue 18, Spring 2014, Pages 87-106

Power, Countervailing Power, and Substitutability in Marketing Channels: A Case Study, Iranian Handmade Carpet Art and Industry

Volume 13, Issue 19, Summer 2013, Pages 87-106

Explaining the dimensions of hospital reputation and its impact on the mental image of clients and the specific value of the brand.

Volume 13, Issue 20, Autumn 2013, Pages 87-106

Model for selecting operational strategy in the international market for entrepreneurial businesses

Volume 13, Issue 4, Winter 2014, Pages 87-106

Effects of Strategic Orientation and Marketing Capabilities on Export Performance

Volume 14, Issue 23, Summer 2014, Pages 87-105

Systematic review of theoretical foundations of social commerce models

Volume 17, Issue 36, Winter 2018, Pages 95-117

Mohammad Hassan Mobaraki, Babak Ziyae, Kamal Sakhdari, Mostafa Shahboodaghian

Strategy development through a comprehensive strategy development framework

Volume 9, Issue 1, Spring 2010

Competitive intelligence and strategic decision-making

Volume 9, Issue 2, Summer 2010

The effect of behavioral controls on the effectiveness of sales unit employees

Volume 9, Issue 3, Autumn 2010

Identifying and analyzing factors affecting the acceptance of Internet banking services

Volume 10, Issue 6, Spring 2010

Examining the relationship between customer orientation and organizational citizenship behavior

Volume 10, Issue 7, Summer 2010

Journal of Business Management Perspective

Journal Archive

Volume 25 (2026)

Volume 24 (2025)

Volume 23 (2024)

Volume 22 (2023)

Volume 21 (2022)

Volume 20 (2021)

Volume 19 (2020)

Volume 18 (2019)

Volume 17 (2018)

Volume 16 (2017)

Volume 15 (2016)

Volume 14 (2015)

Volume 13 (2014)

Volume 12 (2013)

Volume 11 (2012)

Volume 10 (2011)

Volume 9 (2010)