Journal of Business Management Perspective

Document Type: literature review

Number of Articles: 177

The relationship between fans' affiliation with sports teams, identity image, purchase intention, and recommended advertising of sponsored products.

Volume 10, Issue 8, Autumn 2010

The role of industrial clusters of small and medium-sized manufacturing enterprises in achieving world-class production: "Case study: Tehran Gold Cluster"

Volume 10, Issue 9, Winter 2011

A two-level conceptual model of determinants of sales force performance

Volume 11, Issue 10, Spring 2011

View Article

Measuring student satisfaction with e-learning systems

Volume 11, Issue 11, Summer 2011

The effect of the country of origin's mental image on the formation of brand equity (Case study: mobile phones and computers)

Volume 11, Issue 12, Autumn 2011

Brand and customer personality match in a chain store

Volume 11, Issue 13, Winter 2012

Comparison of three methods for estimating the price of mobile computers in the Tehran market: hedonic regression, recurrent neural network, and GMDH neural network

Volume 12, Issue 14, Spring 2012

Explaining and identifying the factors affecting organizational agility in universities

Volume 12, Issue 15, Summer 2012

Relations between “Dispersion of Power between Sales and Marketing Units” with “Business Performance”

Volume 14, Issue 22, Spring 2014, Pages 105-122

Designing a model of ethical practice in the marketing system (Case study: personal selling)

Volume 12, Issue 17, Autumn 2013, Pages 107-122

Sensory Marketing and New Service Development, Case Study: Resalat Bank

Volume 13, Issue 18, Spring 2014, Pages 107-122

Identifying and classifying the characteristics of home appliance sellers based on customer opinions

Volume 13, Issue 19, Summer 2013, Pages 107-122

Internet Banking Acceptance Based on the Theory of Planned Behavior

Volume 13, Issue 20, Autumn 2013, Pages 107-122

The impact of social responsibility on the organization's internal brand resonance

Volume 13, Issue 4, Winter 2014, Pages 107-122

The Influence of Advertising and Sales Promotions on Brand Equity toward Improve Customer Loyalty

Volume 14, Issue 23, Summer 2014, Pages 107-122

Designing a Service Quality Model in the Supply Chain: Explaining the Concept of Two-Way Service Quality

Volume 9, Issue 1, Spring 2010

Conceptualization of the Marketing Mix in Iranian Small and Medium-sized Food Industry Enterprises

Volume 9, Issue 2, Summer 2010

Advertising expenses and market value

Volume 9, Issue 3, Autumn 2010

Model for evaluating consumer attitudes towards brand extension

Volume 9, Issue 4, Winter 2011

Factors affecting consumers' intention to replace their car: Application of the theory of measured action.

Volume 10, Issue 6, Spring 2010

Identifying and evaluating factors affecting organizational image with a mixed research approach

Volume 10, Issue 7, Summer 2010

Strategic Management Model of Political Marketing in Iran

Volume 10, Issue 8, Autumn 2010

The Impact of Brand Values on Relationship Performance in B2B Markets (Case Study: Shatel Company)

Volume 10, Issue 9, Winter 2011

The Impact of Internal Marketing on Teamwork Effectiveness in Higher Education (Case Study: University of Isfahan)

Volume 11, Issue 10, Spring 2011

Antecedents and consequences of green brand equity

Volume 11, Issue 11, Summer 2011

Journal of Business Management Perspective

Journal Archive

Volume 25 (2026)

Volume 24 (2025)

Volume 23 (2024)

Volume 22 (2023)

Volume 21 (2022)

Volume 20 (2021)

Volume 19 (2020)

Volume 18 (2019)

Volume 17 (2018)

Volume 16 (2017)

Volume 15 (2016)

Volume 14 (2015)

Volume 13 (2014)

Volume 12 (2013)

Volume 11 (2012)

Volume 10 (2011)

Volume 9 (2010)