Journal of Business Management Perspective

Document Type: literature review

Number of Articles: 177

Investigating the application of strategic marketing indicators on sustainable competitive advantage and market performance

Volume 13, Issue 19, Summer 2013, Pages 141-158

The effect of shopping involvement factors on brand extension acceptance in low and high involvement product groups.

Volume 13, Issue 20, Autumn 2013, Pages 141-158

The role of internal marketing in service quality

Volume 13, Issue 4, Winter 2014, Pages 141-158

The Effect of Philanthropy Corporate Social Responsibility on Loyalty by Mediating Corporate Brand Equity and Corporate Reputation

Volume 14, Issue 22, Spring 2014, Pages 141-158

Impact of Internet Banking Image and E-Banking Satisfaction on Attraction and Retention of Premier Customers: the Moderating Role of Customer Perceived Value

Volume 14, Issue 23, Summer 2014, Pages 141-160

Investigating the impact of electronic service quality on customer satisfaction and repurchase intention (Case study: Bank Mellat Electronic Payment Company)

Volume 11, Issue 13, Winter 2012

Identifying and ranking dimensions affecting brand personality in the home appliance industry

Volume 12, Issue 14, Spring 2012

Investigating the impact of brand image and service quality on relationship marketing and customer behavioral tendencies

Volume 12, Issue 15, Summer 2012

Explaining the dynamic pattern of online consumer behavior: A combination of phenomenology and fuzzy cognitive mappings

Volume 12, Issue 16, Autumn 2012, Pages 159-177

Investigating customer attitudes about brand engagement goals and dimensions

Volume 12, Issue 17, Autumn 2013, Pages 159-176

Investigating the role, intensity, and moderating type of ethical traits on personality and customer-brand relationships in order to create emotional commitment in the banking industry

Volume 13, Issue 18, Spring 2014, Pages 159-176

The Effect of Intellectual Capital on Organizational Performance; Case Study: Central Iran Iron Ore Company

Volume 13, Issue 19, Summer 2013, Pages 159-176

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A prospective study of the antecedents of organizational entrepreneurship strategy; case study: Tehran Municipality

Volume 13, Issue 20, Autumn 2013, Pages 159-176

Factors affecting the formation of brand image and the moderating role of customers' need for uniqueness and appearance

Volume 13, Issue 4, Winter 2014, Pages 159-176

Effective Factors on the Attitudes towards the Extension and the Effect of Advertising on Consumer's Behavior

Volume 14, Issue 22, Spring 2014, Pages 159-174

Emotional Intelligence Influence on Relationship Marketing

Volume 14, Issue 23, Summer 2014, Pages 161-178

Examining the status of integrated marketing communications and the factors that influence and are affected by it (Case study: Mellat Bank)

Volume 11, Issue 13, Winter 2012

Performance evaluation model of subsidiary companies in holding companies based on balanced scorecard. Case study: Sina Food Industries Holding.

Volume 12, Issue 15, Summer 2012

The Impact of the Package Design on The Select Consumers

Volume 14, Issue 22, Spring 2014, Pages 175-194

Investigating customer attitudes about brand engagement goals and dimensions

Volume 12, Issue 17, Autumn 2013, Pages 177-197

Presenting a model for developing new services in the banking system with a data-driven approach

Volume 13, Issue 18, Spring 2014, Pages 177-197

The impact of demographic characteristics on consumers' environmental knowledge and pro-environmental behaviors

Volume 13, Issue 20, Autumn 2013, Pages 177-197

Knowledge Transfer Risk Analysis: A Tool for Strategic Management of Interorganizational Relationships

Volume 13, Issue 4, Winter 2014, Pages 177-197

A Pattern for Typology of Product Strategies in SMEs

Volume 14, Issue 23, Summer 2014, Pages 179-200

Investigating consumer behavior in relation to the decision to purchase green goods

Volume 11, Issue 13, Winter 2012

Journal of Business Management Perspective

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