Journal of Business Management Perspective

Document Type: Original Article

Number of Articles: 237

Designing a sustainable consumer behavior model with a good digital governance approach in the banking industry (Case study: Parsian Bank)

Volume 23, Issue 60, Winter 2025, Pages 20-44

10.48308/jbmp.2025.237722.1645

Samira Faraji, Homa Doroudi, Firooze Hajialiakbari, Arshad Farahmandian

A Customer Experience-driven Business Model Innovation Model in Electronic Payments Industry (Case Study: Behpardakht Mellat Company)

Volume 24, Issue 61, Spring 2025, Pages 22-45

10.48308/jbmp.2025.237655.1650

Parinaz Sharifi, Abbasali Rastgar, Mohsen Shafiei Nikabadi

Green Trends and Its Role in the Creation of Client Outcomes

Volume 14, Issue 24, Autumn 2014, Pages 28-48

The effect of corporate social responsibility on brand trust and brand preference with the mediating role of perceived quality and brand value.

Volume 14, Issue 25, Winter 2015, Pages 31-44

Model of Behavioral intention and adoption to mobile bank in Bank Saderat Iran

Volume 16, Issue 31, Autumn 2016, Pages 31-48

Zohre Dehdashti Shahrokh, Sajjad Abdollahpour

Designing and Explaining a Branding Pattern for the Commercial Centers (Shopping Malls) in Iran

Volume 17, Issue 34, Summer 2018, Pages 31-52

Hadi Komeili, Mohammadreza Hamidizadeh

Planning a Comprehensive Model of Communication Based Branding in the Iranian Banking Industry

Volume 18, Issue 39, Autumn 2019, Pages 33-57

10.29252/jbmp.18.39.33

Hassan Abbaszadeh, Akbar Alamtabriz, Mansoor Irandoost, Adel Salavati

Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision

Volume 18, Issue 37, Spring 2019, Pages 35-54

10.29252/jbmp.18.37.35

Tahereh Naddafi, Mohammad Abooyee, Aryan Gholipor

Designing a Framework to Enhance Digital Customer Experience in Internet Banking

Volume 18, Issue 40, Winter 2020, Pages 36-56

10.29252/jbmp.18.40.36

Ehsan Karimi, Mehdi ShamiZanjani, Masoud Keimasi, Alireza HassanZadeh

Transforming the Business Model in the Urban Transportation Industr

Volume 18, Issue 38, Summer 2019, Pages 37-57

10.29252/jbmp.18.38.37

Mohsen Nazari, AboAli VedadHir, Hamidreza Ezati

Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach

Volume 21, Issue 49, Spring 2022, Pages 37-70

10.52547/jbmp.21.49.37

Asadollah Kordnaeij, Asghar Moshabaki, Fatemeh Asghari Goudarzi

Developing E-Retailers Ethics Model and its Impact on Retailer Image and Competitive Advantage

Volume 19, Issue 41, Spring 2020, Pages 39-58

10.52547/jbmp.19.41.39

jafar Eyvazpour, Hossein Rezaei Dolatabadi, Majid MohammadShafiee

Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange

Volume 19, Issue 42, Summer 2020, Pages 39-62

10.52547/jbmp.19.42.39

Fatemeh Haghverdizadeh, َAli Kazemi, azarnoush Ansari

Presenting a Model of Factors Affecting the Coopetition Formation and Consequences: A Mixed Research

Volume 20, Issue 45, Spring 2021, Pages 39-64

10.52547/jbmp.20.45.39

Morteza soltani, Asadollah Kordnaeij, Hamid Reza Irani, Narges Hasanbeygi

Narrative experience of cognitive marketing researchers in the Islamic Republic of Iran

Volume 20, Issue 48, Winter 2022, Pages 43-60

10.52547/jbmp.20.48.43

kobra bakhshizadeh borj, Mohamad Saleh Torkestani, pedram jahedi

Paradoxes Arising From Pursuing Ambidexterity: meta-synthesis approach

Volume 21, Issue 50, Summer 2022, Pages 43-74

10.52547/jbmp.21.50.43

Saied sehhat, Mehdi Yazdanshenas, gholamhosein mehralian, mohammad moradi

Understanding the phenomenon of brand courage in the fashion industry

Volume 22, Issue 54, Summer 2023, Pages 47-78

10.48308/jbmp.2023.103739

esfandyar mohammadi, mahsa jafari, ardeshir shiri

Evaluation Customers Rational and Emotional Approach in Customer Based Brand

Volume 16, Issue 32, Winter 2017

Ahmad roosta, salman eivazinezhad, mohammad reza blourparsa

Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics

Volume 17, Issue 35, Autumn 2018

Abdolreza Mosaddegh, Amir Albadvi, Mohammad Mehdi Sepehri, Babak Teimourpour

investigating antecedents and consequences of cognitive dissonance in consumer behavior

Volume 17, Issue 36, Winter 2018

Hossein Norouzi

Brand Positioning of Qom Stone in International Markets

Volume 24, Issue 62, Summer 2025, Pages 32-57

10.48308/jbmp.2025.241026.1699

Somayeh Masumi, محمد Talari, Ebrahim Javaherizadeh

From Thematic Analysis and Meta-Synthesis to Integrated Model Design: An In-Depth Exploration of Knowledge Architecture in Influencer Ecosystem Typologies

Volume 24, Issue 63, Summer 2025, Pages 38-62

10.48308/jbmp.2025.242511.1722

Mohammadreza Dalvi Esfahani

The reaction of abnormal stock returns to brand value

Volume 14, Issue 25, Winter 2015, Pages 45-62

The Impact of Influencers on Followers’ Travel Intentions with the Mediating Role of Brand Perception in the Tourism Sector

Volume 23, Issue 60, Winter 2025, Pages 45-73

10.48308/jbmp.2025.238994.1663

Abolfazl Khosravi, Sareh Sadat Rahmani, Mohammad Reza Fathi

Developing a memorable digital tourism experience model in selected Iranian tourism destinations with a data-based approach

Volume 25, Issue 65, Spring 2026, Pages 45-76

10.48308/jbmp.2026.243078.1726

Elham Mohammadipour, Majid Mohammad shafiee

Journal of Business Management Perspective

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