Journal of Business Management Perspective

Journal of Business Management Perspective

Document Type: Original Article
Number of Articles: 237

Grounded Theory on the Drivers of Digital Branding in Startups

Volume 24, Issue 61, Spring 2025, Pages 46-72

10.48308/jbmp.2025.240555.1689

mohammadreza fallah, Hossein Moeini, Zahra Rahamuz

Designing and explaining a model for brand decline in food industry with mixed method

Volume 17, Issue 34, Summer 2018, Pages 53-70

Amin Kohyari Haghighat, Davood Feiz, Adel Azar, Azim Zarei, Zohreh Dehdashti Shahrokh

A Model for Value Network in Banking Industry

Volume 17, Issue 35, Autumn 2018, Pages 53-73

Hossein Rahmanseresht, Vahid Khasehi Varnamkhasti, Shahram Khalil Nezhad, Narges Sheikhi

Identifying Factors Affecting Cause- Related Marketing Success and Prioritizing Scenarios

Volume 18, Issue 37, Spring 2019, Pages 55-75

10.29252/jbmp.18.37.55

Morteza Soltani, Hamid Reza Yazdani, Saba Bahrami, nima soltani nejad

Identify and validate the dimensions and metrics of brand equity

Volume 17, Issue 36, Winter 2018, Pages 57-73

Narges Delafrooz, Mohsen Akbari, yalda Rahmati, Mohammad Reza Taghizadeh Joorshari

Identifying Key Factors Influencing Anticonsumption Behavior among Iranian Consumers

Volume 18, Issue 40, Winter 2020, Pages 57-78

10.29252/jbmp.18.40.57

mohammad nazarian, Hosein Vazifehdust, Kambiz Heidarzadeh, Karim Hamdi

Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience

Volume 18, Issue 38, Summer 2019, Pages 59-85

10.29252/jbmp.18.38.59

Ali Divandari, Mohammadsadegh Hashemi, Hanieh Fathi, Nooshin Ebrahim Zadeh

Creating Shared Value beyond Corporate Social Responsibility (A study of Iranian Enterprises' experiences)

Volume 18, Issue 39, Autumn 2019, Pages 59-81

10.29252/jbmp.18.39.59

Hashem Aghazadeh, shahin Ghorsi Anbaran, Nima Sepehr Sadeghian

Designing a Customer Relationship Management Model with a Post-Purchase Dissonance Reduction Approach

Volume 19, Issue 41, Spring 2020, Pages 59-78

10.52547/jbmp.19.41.59

mojtaba mohammadipour, Abdullah naami, naser azad, Adel fatemi

Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences

Volume 21, Issue 49, Spring 2022, Pages 71-94

10.52547/jbmp.21.49.71

Zohreh Dehdashti Shahrokh, Vahid Nasehifar, Mohammadsaleh Torkestani, Maliheh Eslamipanah

Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels

Volume 21, Issue 50, Summer 2022, Pages 75-104

10.52547/jbmp.21.50.75

هانیه فتحی, Mohsen Nazari, Mohamad rahim Esfidani

Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran

Volume 16, Issue 31, Autumn 2016, Pages 65-82

Mahdi Dehghani Soltani, Davood Feiz, Ali Reza Motameni, Asadolah Kordnaeij, Azim Zarei

Conceptual Model of Overall Store Price Image in IRAN

Volume 17, Issue 33, Spring 2018, Pages 67-82

Mohsen Nazari, Hosien Dastar

Journal of Business Management Perspective

Journal Archive