Journal of Business Management Perspective

Document Type: Original Article

Number of Articles: 237

Designing and presenting electronic word of mouth (eWOM) model with Interpretive structural modeling (ISM) approach

Volume 17, Issue 35, Autumn 2018, Pages 95-117

Ali Parvin, Lotfollah Foruzande Dehkordi, Ozhan Karimi, Behruz Lari Semnani

Providing a Paradigmatic Model of Customer Value Propositions Based on Increasing Customer Loyalty in the Retail Industry

Volume 24, Issue 61, Spring 2025, Pages 96-122

10.48308/jbmp.2025.240364.1679

Saber Salehpour, Hossein Emari, Alireza Bafandeh Zendeh

A comprehensive study on customer experience using theme analysis: How to create excellent customer experience?

Volume 18, Issue 40, Winter 2020, Pages 98-117

10.29252/jbmp.18.40.98

Zohreh Dehdashti Shahrokh, Mohammad Nabizadeh

Designing digital marketing strategy process base on customer in Digital Service Provider Business

Volume 18, Issue 37, Spring 2019, Pages 99-120

10.29252/jbmp.18.37.99

Shiva Yazdanfar, Abdullah Naami, Naser Azad

Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach

Volume 18, Issue 39, Autumn 2019, Pages 101-120

10.29252/jbmp.18.39.101

Mohammadreza Fallah

The effect of point of purchase advertising on the consumer purchase intentions by mediating of brand equity

Volume 19, Issue 41, Spring 2020, Pages 101-119

10.52547/jbmp.19.41.101

Hossein Khosravi Anjadani, Hamid Reza Irani, Gholamreza Jandaghi

Designing an interactive digital advertising model for the pharmaceutical industry in the post-Covid-19 era: a mixed-methods approach (grounded theory–structural modeling)

Volume 25, Issue 65, Spring 2026, Pages 102-130

10.48308/jbmp.2026.242602.1723

Ameneh Kanani Tekmehdash, Mohammadali Abdolvand, Kambiz Heidarzadeh Hanzaee, Mohsen Khonsiavash

Design and Testing of a Sustainable Marketing Model with an Industrial Ecosystem Approach for the Iranian Oil Terminals Company

Volume 23, Issue 60, Winter 2025, Pages 106-135

10.48308/jbmp.2025.239082.1664

Hossein Yaghobizadeh, Soheil Sarmadsaidy, behrooz ghasemi

Content Analysis of Six Decades of Advertising Campaign Studies

Volume 18, Issue 38, Summer 2019, Pages 110-131

10.29252/jbmp.18.38.110

zeinab zamani, Mohammad Ali Babaei Zakliki

The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting

Volume 19, Issue 42, Summer 2020, Pages 110-128

10.29252/jbmp.19.42.110

morteza rojuee, zohreh Nakhaei Moghaddam

Value creation for the customer by creating mindfulness of online payment application services

Volume 20, Issue 45, Spring 2021, Pages 120-143

10.52547/jbmp.20.45.120

naser seifollahi, Nader Eskandari

The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals)

Volume 22, Issue 54, Summer 2023, Pages 153-187

10.48308/jbmp.2023.103820

Hamed Ebadinia, Bagher Asgarnezhad Nouri, Maryam Mola Ghalghachi

Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success

Volume 16, Issue 32, Winter 2017

Mohsen Akbari, Mahmood Moradi, Mahsa Farkhonde, Esmaiel Momen

Investigating the Impact of Customer Value Anticipation and Product Innovativeness on Customer Lifetime Value: by Moderating Role of Advertising Strategy Variable

Volume 16, Issue 32, Winter 2017

Modeling Marketing Activities Affecting Brand Value Using Fundamental Conceptualization Theory

Volume 14, Issue 25, Winter 2015, Pages 97-115

Designing Export Model of Small and Medium Companies Based on Managers’ Behavioral Approach in Iran

Volume 17, Issue 33, Spring 2018, Pages 101-120

Hajar Moayery Fard, seyed mahdi jalali, Samad Karimzadeh

Investigating the Mediating Effect of Brand Involvement in the Impact of Brand Personality on Brand Loyalty

Volume 14, Issue 24, Autumn 2014, Pages 103-116

The analysis of the interactive relationship of parent - child, in shaping attitudes toward TV advertising)Case Study: Food Industry(

Volume 16, Issue 31, Autumn 2016, Pages 103-118

The effect of improving the quality of electronic banking services on Performance electronic banking tools

Volume 15, Issue 26, Spring 2015, Pages 106-122

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The Investigation of the Effect of Proactive Market Orientation and Entrepreneurial Orientation with the Mediating Role of Market Driving in Successful Commercialization of Knowledge-Based Health (Pharmaciotical) Products)

Volume 17, Issue 34, Summer 2018, Pages 111-130

Minimalism as a Consumption Paradox: Diminishing Display or Displaying Simplicity?

Volume 24, Issue 63, Summer 2025, Pages 116-149

10.48308/jbmp.2025.241763.1708

Mehdi Khademi Gerashi, Hosein Hajivand

Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity

Volume 17, Issue 36, Winter 2018, Pages 117-138

10.52547/jbmp.2020.103516

Effat Sadat Mahboobi Renani, Seyed Fathollah Amiri Aghdaie, Majid Mohammad Shafiee, Azarnoush Ansari

Designing a Distribution Business Model for Agricultural Products; Examining: Fruits, Vegetables and Seafood Based on the DSRM Framework

Volume 17, Issue 35, Autumn 2018, Pages 119-138

Reza Baniasad, Mehdi Bagheri meybodi

Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach

Volume 18, Issue 40, Winter 2020, Pages 119-139

10.29252/jbmp.18.40.119

Davood Feiz, Azim Zarei, Hadi Ghazvini

Presenting a Marketing Mix Model for Development of Tourism Industry in Iran

Volume 19, Issue 41, Spring 2020, Pages 119-136

10.52547/jbmp.19.41.119

mohammad payahour, mahdi karimi zand, gholamreza asgari

Journal of Business Management Perspective

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