Journal of Business Management Perspective

Journal of Business Management Perspective

Document Type: Original Article
Number of Articles: 237

Study of online marketing propaganda and strategies in the development of handicrafts

Volume 18, Issue 37, Spring 2019, Pages 121-138

10.29252/jbmp.18.37.121

Hamed Aramesh, Nour mohammad Yaghoubi, Najme Mehdibeigi, Maryam Gorgich

Consequences Post-Purchase Cognitive Dissonance among Consumer's of Fast Moving Consumer Goods (FMCG)

Volume 18, Issue 39, Autumn 2019, Pages 121-141

10.29252/jbmp.18.39.121

Morteza Maleki Minbashrazgah, Hooshmand Bagheri

Organizational External Environment and Its Impact on Strategic Management Accounting Practices: An Empirical Study

Volume 24, Issue 62, Summer 2025, Pages 125-157

10.48308/jbmp.2025.239755.1670

Mohammad Hossein Safarzadeh Safarzadeh, Seyyed Abbas HOOSHMAND KASHANI

A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study

Volume 19, Issue 42, Summer 2020, Pages 130-151

10.52547/jbmp.19.42.130

Bahareh Abedin, Shahnaz Akbari emami, Esmaeil Jalili, Mohammad Ali Delkhon

Designing and Architecting the Iran National Brand

Volume 18, Issue 38, Summer 2019, Pages 133-151

10.29252/jbmp.18.38.131

Raziyeh Mahdieh Najafabadi, Ahmad Nedaeifard

Identification and Prioritization of Factors Affecting Financial and Investment Decisions (Case Study: Generation Z Investors)

Volume 23, Issue 60, Winter 2025, Pages 136-161

10.48308/jbmp.2025.232989.1542

Mohammad Hossein Pouraskari, Seyed Hamid Khodadad Hosseini, Asadollah Kordnaeij, Fereshteh Mansouri Moayyed

The Effect of Brand Orientation on Internal Brand Equity

Volume 16, Issue 32, Winter 2017

Bahareh Osanlou, Mohsen Ghobehei, Pedram Fazlinejad

?Employee voice: time bomb or brand Ambassadors

Volume 16, Issue 31, Autumn 2016, Pages 119-139

Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach

Volume 17, Issue 33, Spring 2018, Pages 121-150

Fahime Sadat Saadatyar, Zahra Vazife, Noormohammad Yaghoubi, Seyed Aligholi Rooshan

Difference between Men and Women in Received Gift Compensation

Volume 15, Issue 26, Spring 2015, Pages 123-139

10.29252/jbmp.15.26.123

Mohsen Akbari, Mostafa Ebrahipour, Masoumeh hadaddi

The Impact of Green Marketing on Medical Tourism with the Mediating Role of Technology

Volume 19, Issue 41, Spring 2020, Pages 137-155

10.52547/jbmp.19.41.137

Hamed Aramesh, Ali asghar Tabavar, Noormohammad Yagubi, Abdolnaser Derakhshan

Pathology of branding in Iranian Pharmaceutical industry

Volume 18, Issue 37, Spring 2019, Pages 139-158

10.29252/jbmp.18.37.139

Mahmoud Mohammadian, Vahid Nasehifar, Saieds Sehhat, Tayebeh Baghli

Affecting of Ambush Marketing on Purposes of Sponsors' Through Brand Development

Volume 18, Issue 40, Winter 2020, Pages 140-165

10.29252/jbmp.18.40.140

saleh bahari, mehdi nadeerinasab, seyed abbas biniaz

The Effect of Manager’s Authority and Strategic Control on Effectiveness of Strategic Planning

Volume 18, Issue 38, Summer 2019, Pages 153-170

10.29252/jbmp.18.38.153

Hossein Rahmanseresht, bahram jabbarzadeh karbasi

Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity

Volume 21, Issue 49, Spring 2022, Pages 169-201

10.52547/jbmp.21.49.169

Majid Fani, seyedeh maasoumeh Ghamkhari, Mohammad Amin Torabi

Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power

Volume 22, Issue 54, Summer 2023, Pages 225-253

10.48308/jbmp.2023.230012.1481

Sayed Najmmedin Mousavi, Ali shariat Najade, zahra Ghafouri, saeed mir

Developing a Tourism Destination Branding Model, Based on Tourist Touch Points

Volume 16, Issue 32, Winter 2017

Fatemeh Shahabi, Ali Sanayei, Ali Kazemi, hadi Teimouri

Journal of Business Management Perspective

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