Journal of Business Management Perspective

Journal of Business Management Perspective

Document Type: Original Article
Number of Articles: 237

Brand Identity and the factors influencing it: a case study in internet providers industry

Volume 17, Issue 36, Winter 2018

zahra barzegar teremi, Seyed Mehdi Jalali, friz taherikia

Impact of Buyer Personality on Word-of-Mouth

Volume 16, Issue 32, Winter 2017

Negin Ahghar Bazargan, Hadi Teimouri, Azarnoosh Ansari

Develop a model of customer experience touch points during banking customer journey

Volume 16, Issue 32, Winter 2017

Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian

A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical

Volume 16, Issue 32, Winter 2017

mohammad Javad Ghorbani, Abolhasan Faghihi, Shahriar Azizi

Presenting a multifaceted and indigenous model of child consumer behavior in the computer games industry

Volume 24, Issue 64, Winter 2026, Pages 10-36

10.48308/jbmp.2025.240110.1674

Seyyed Mohammad Mahdi Sadeghi, Nader Jafari Haftkhani, Abdollah Bicheranlou

Designing a store brand competitiveness model based on environmental stimuli In chain stores

Volume 19, Issue 44, Winter 2021, Pages 13-40

10.48308/jbmp.19.44.13

mohamad nurani, Hossein Rezaei dolatabadi, Majid Mohammad Shafiee

Providing a model for accelerating the cooperation of large companies with small businesses

Volume 20, Issue 46, Summer 2021, Pages 13-37

10.52547/jbmp.20.46.13

Farhad Ahmadi, Mohamadreza Meigounpoory, Hosain Sadeghi

Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry)

Volume 22, Issue 53, Spring 2023, Pages 13-48

10.48308/jbmp.2023.103189

Soheil Nejat, Asadollah Kordnaeij, Seyed Hamid Khodadad Hosseini, meysam shirkhodaie

Providing a framework of touch points in the multichannel shopping journey of young women consumers

Volume 22, Issue 56, Winter 2024, Pages 13-34

10.48308/jbmp.2024.234517.1579

Mojtaba Karimian, Hamid Reza Irani, Aliakbar Jafari, Asadollah Kordnaeij, Hamidreza Yazdani

Phenomenological comparison of branding behaviors of human resources in chain stores in Iran and Afghanistan; An international research

Volume 23, Issue 59, Winter 2025, Pages 20-46

10.48308/jbmp.2025.237440.1638

Abdul Ghaffar Koyeak, seyed Najmeddin mousavi, Ali Shariatnejad, Mohammad Hakkak

Investigating the application of Buzz Marketing in Entrepreneurial Marketing

Volume 20, Issue 47, Autumn 2021, Pages 37-63

10.52547/jbmp.20.47.37

Abolfazl Khosravi, Ehsan Soltani Far, Nafiseh Ghazvini zadeh, Mohsen Torabi, Mohammad Reza Fathi

Supplier evaluation and classifying for outsourcing based on PROMSORT technique

Volume 21, Issue 52, Winter 2023, Pages 39-62

10.48308/jbmp.2023.231095.1483

reza Sheikh, soheila senfi, Fateme Sarikhani