Journal of Business Management Perspective

Journal of Business Management Perspective

Document Type: Original Article
Number of Articles: 237

Identify and Prioritize Tourism Brand Co-creation Opportunities

Volume 19, Issue 44, Winter 2021, Pages 98-119

10.48308/jbmp19.44.98

Mohammad Ghaffari, morteza soltanee, Afsaneh shahraki azad, Mina Khoshroo

Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran)

Volume 21, Issue 51, Autumn 2022, Pages 101-124

10.48308/jbmp.2023.228891.1399

Mohammad Masteri Farahani, Hosein Bakhtiari, Seyed Mohammad Foad Razavi, Mohammad Hosein Ashtiani

Identifying buyer behavior،s characteristics and buying decision-making using marketing-based augmented reality technology

Volume 23, Issue 57, Spring 2024, Pages 104-130

10.48308/jbmp.2024.235482.1600

Fahime Mahavarpour, Davod Feiz, Morteza ملکی مین باش رزگاه

Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain)

Volume 21, Issue 52, Winter 2023, Pages 109-153

10.48308/jbmp.2023.227591.1348

farrokh tellohosseini, Rasool Sanavifard, Ali Asghar eyvazi Heshmat

Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform

Volume 20, Issue 46, Summer 2021, Pages 113-141

10.52547/jbmp.20.46.113

Reza Rastegari, abolghasem ebrahim, alireza amini

Lacanian concept of consumer desire, The imaginary and symbolic orders

Volume 22, Issue 53, Spring 2023, Pages 113-147

10.48308/jbmp.2023.103520

Mehdi Khademi Gerashi, hossein alipour, masoud chitsaz

Investigating the impact of sensory marketing on attracting and retaining coffee customers in coffee shops: the moderating role of ethnic identity

Volume 22, Issue 56, Winter 2024, Pages 116-138

10.48308/jbmp.2024.235029.1586

Milad farzaneh kohneh shahri, Bagher Asgarnezhad Nouri, Ghasem Zarei, somayeh saebnia

Designing the alignment model of social media marketing tools and goals.

Volume 19, Issue 43, Autumn 2020, Pages 120-148

10.48308/jbmp.19.43.120

Moein Koloushani, Davod Feiz, Morteza Maleki Minbash Razgah, Azim zarei

the effective features of creating place brand in Instagram: data mining approach

Volume 19, Issue 44, Winter 2021, Pages 120-146

10.48308/jbmp.19.44.120

Mohammad Mehdi Poursaeed, mahbobeh barzegarpour, farzane shojaee

Identifying policymakers' cognitive biases in governance strategic decision-making: A metasynthesis approach

Volume 22, Issue 55, Autumn 2023, Pages 135-170

10.48308/jbmp.2024.234972.1584

Rahil Kordheydari, Ali Ghasemian Sahebi, mostafa esmaeili

Provide an open strategy implementation model in knowledge-based companies

Volume 20, Issue 47, Autumn 2021, Pages 137-163

10.52547/jbmp.20.47.137

hossein rahimi kaloor, marzie azarbayejani

Identification of factors affecting customer experience using a meta‐synthesis approach

Volume 20, Issue 48, Winter 2022, Pages 142-176

10.52547/jbmp.20.48.142

hamed mokhtari, Amir Khanlari, Mohamad rahim Esfidani

Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction

Volume 20, Issue 45, Spring 2021, Pages 144-168

10.52547/jbmp.20.45.144

abbasali Rastgar, sima alipour, maryam asgharinajib

Designing a model of factors affecting the implementation of marketing strategy in commercial banks

Volume 19, Issue 44, Winter 2021, Pages 147-170

10.48308/jbmp.19.44.147

ahmad taheri, mohammadmehdi parhizgar, mohammad taghi amini, habibullah danaei

The expansion of strategic improvisation capabilities in knowledge-based companies in Iraq

Volume 23, Issue 58, Summer 2024, Pages 150-172

10.48308/jbmp.2025.236880.1633

َAli Al-Saedi, Ali Kazemi, Azarnoush Ansari

Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience

Volume 21, Issue 51, Autumn 2022, Pages 153-183

10.48308/jbmp.2023.229971.1443

ghazale Taheri, Azim zarei, Davod Feiz, Mahdi Dehghani Soltani

Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory

Volume 21, Issue 52, Winter 2023, Pages 154-175

10.48308/jbmp.2023.231280.1488

Mohammad Hossein Kiani Gohar, Rahil Kordheydari, Negin Sangari

Journal of Business Management Perspective

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