Journal of Business Management Perspective

Journal of Business Management Perspective

Document Type: Original Article
Number of Articles: 238

Designing a model for branding green products in the food industry

Volume 20, Issue 47, Autumn 2021, Pages 164-188

10.52547/jbmp.20.47.164

, Safoora meysamiazad, , Ali hajiha, mohamadali Abdolvand,, bahram kheiri,

Presenting a Pattern for Consumer’s PrePurchase Behavior

Volume 20, Issue 46, Summer 2021, Pages 168-192

10.52547/jbmp.20.46.168

Mohammad Saeidi, Abbas Abbasi, alireza amini

Analysis of Phenomenological Experiences of Strategic Management in Iranian Customs

Volume 19, Issue 44, Winter 2021, Pages 172-197

10.48308/jbmp.19.44.172

sajjad etemadian, Mohammad Mehdi Parhizgar

Gamification and its role in customers' intention to buy in the insurance industry

Volume 22, Issue 53, Spring 2023, Pages 175-195

10.48308/jbmp.2023.103641

Morteza Movaghar, Aboalhassan Hosseini, Mozhgan Bagheri

A grounded theory approach and the relational paradigm on designing a brand equity model

Volume 21, Issue 51, Autumn 2022, Pages 184-217

10.48308/jbmp.2023.230585.1461

Zahra Razmi, Payvand MirzaeianKhamseh, Marzieh Soltani Tajabadi

Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory

Volume 23, Issue 57, Spring 2024, Pages 184-214

10.48308/jbmp.2024.235849.1613

Payvand MirzaeianKhamseh, Manijeh Haghighinasab, Hamidreza Yazdani

Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province

Volume 22, Issue 53, Spring 2023, Pages 196-228

10.48308/jbmp.2023.103665

Nematollah Shiri, Homayoon Moradnejadi

Journal of Business Management Perspective

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