Journal of Business Management Perspective

Journal of Business Management Perspective

Author = Vahid Nasehifar
Number of Articles: 2

Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences

Volume 21, Issue 49, Spring 2022, Pages 71-94

10.52547/jbmp.21.49.71

Zohreh Dehdashti Shahrokh, Vahid Nasehifar, Mohammadsaleh Torkestani, Maliheh Eslamipanah

Pathology of branding in Iranian Pharmaceutical industry

Volume 18, Issue 37, Spring 2019, Pages 139-158

10.29252/jbmp.18.37.139

Mahmoud Mohammadian, Vahid Nasehifar, Saieds Sehhat, Tayebeh Baghli

Journal of Business Management Perspective

Journal Archive