Journal of Business Management Perspective

Orchestration in Marketing Ecosystems: Actors, Mechanisms, and Outcomes

Volume 24, Issue 63, Summer 2025, Pages 90-115

10.48308/jbmp.2025.240955.1698

sara mirza abo alhassan khan ilchi, Masoumeh Hosseinzadeh Shahri, Manijeh Haghighinasab

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A framework for adopting platform-based business models in insurtech

Volume 23, Issue 59, Winter 2025, Pages 88-116

10.48308/jbmp.2025.237837.1649

Mozhgan Banar, Masoumeh Hosseinzadeh Shahri, Farzan Khamesian

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Antecedents of user loyalty in platforms from the perspective of network effects

Volume 21, Issue 52, Winter 2023, Pages 63-85

10.48308/jbmp.2023.230786.1468

Masoumeh Hosseinzadeh Shahri, Parisa Mansouri Nazargholi, Maedeh Ghasemi

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Identifying Fields of Big Data Application in Marketing

Volume 20, Issue 47, Autumn 2021, Pages 64-87

10.52547/jbmp.20.47.64

Saba Abdian, Masoumeh Hosseinzadeh Shahri, Ameneh Khadivar

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Explaining Model of Competitive Behavior in the Banking Industry of Iran

Volume 17, Issue 34, Summer 2018, Pages 13-30

Fatemeh Moshkdanian, Masoumeh Hosseinzadeh Shahri, Maryam Moghaddas Bayat, Mohammad Ali Babaei Zakliki

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