Journal of Business Management Perspective - Articles List

Journal of Business Management Perspective

Author = Payvand MirzaeianKhamseh

Number of Articles: 2

Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory

Volume 23, Issue 57, Spring 2024, Pages 184-214

10.48308/jbmp.2024.235849.1613

Payvand MirzaeianKhamseh, Manijeh Haghighinasab, Hamidreza Yazdani

A grounded theory approach and the relational paradigm on designing a brand equity model

Volume 21, Issue 51, Autumn 2022, Pages 184-217

10.48308/jbmp.2023.230585.1461

Zahra Razmi, Payvand MirzaeianKhamseh, Marzieh Soltani Tajabadi

Journal of Business Management Perspective

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