Journal of Business Management Perspective

Keywords = touch points

Number of Articles: 2

Providing a framework of touch points in the multichannel shopping journey of young women consumers

Volume 22, Issue 56, Winter 2024, Pages 13-34

Mojtaba Karimian, Hamid Reza Irani, Aliakbar Jafari, Asadollah Kordnaeij, Hamidreza Yazdani

Volume 16, Issue 32, Winter 2017

Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian

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