Journal of Business Management Perspective

Journal of Business Management Perspective

Keywords = Customer Journey
Number of Articles: 5

Providing a framework of touch points in the multichannel shopping journey of young women consumers

Volume 22, Issue 56, Winter 2024, Pages 13-34

10.48308/jbmp.2024.234517.1579

Mojtaba Karimian, Hamid Reza Irani, Aliakbar Jafari, Asadollah Kordnaeij, Hamidreza Yazdani

Designing a Framework to Enhance Digital Customer Experience in Internet Banking

Volume 18, Issue 40, Winter 2020, Pages 36-56

10.29252/jbmp.18.40.36

Ehsan Karimi, Mehdi ShamiZanjani, Masoud Keimasi, Alireza HassanZadeh

Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience

Volume 18, Issue 38, Summer 2019, Pages 59-85

10.29252/jbmp.18.38.59

Ali Divandari, Mohammadsadegh Hashemi, Hanieh Fathi, Nooshin Ebrahim Zadeh

Develop a model of customer experience touch points during banking customer journey

Volume 16, Issue 32, Winter 2017

Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian