Journal of Business Management Perspective

Journal of Business Management Perspective

Keywords = Thematic analysis
Number of Articles: 7

A framework for adopting platform-based business models in insurtech

Volume 23, Issue 59, Winter 2025, Pages 88-116

10.48308/jbmp.2025.237837.1649

Mozhgan Banar, Masoumeh Hosseinzadeh Shahri, Farzan Khamesian

Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry)

Volume 22, Issue 53, Spring 2023, Pages 13-48

10.48308/jbmp.2023.103189

Soheil Nejat, Asadollah Kordnaeij, Seyed Hamid Khodadad Hosseini, meysam shirkhodaie

Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry

Volume 20, Issue 48, Winter 2022, Pages 13-42

10.48308/jbmp.20.48.13

Mehrdad Aalipour Herisi, Jahangir Yadollahi Farsi, Mohammad Reza Zali

Develop a model of customer experience touch points during banking customer journey

Volume 16, Issue 32, Winter 2017

Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian