Journal of Business Management Perspective

A grounded theory approach and the relational paradigm on designing a brand equity model

Volume 21, Issue 51, Autumn 2022, Pages 184-217

10.48308/jbmp.2023.230585.1461

Zahra Razmi, Payvand MirzaeianKhamseh, Marzieh Soltani Tajabadi

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The effect of point of purchase advertising on the consumer purchase intentions by mediating of brand equity

Volume 19, Issue 41, Spring 2020, Pages 101-119

10.52547/jbmp.19.41.101

Hossein Khosravi Anjadani, Hamid Reza Irani, Gholamreza Jandaghi

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Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach

Volume 18, Issue 40, Winter 2020, Pages 119-139

10.29252/jbmp.18.40.119

Davood Feiz, Azim Zarei, Hadi Ghazvini

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Identify and validate the dimensions and metrics of brand equity

Volume 17, Issue 36, Winter 2018, Pages 57-73

Narges Delafrooz, Mohsen Akbari, yalda Rahmati, Mohammad Reza Taghizadeh Joorshari

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Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity

Volume 17, Issue 36, Winter 2018, Pages 117-138

10.52547/jbmp.2020.103516

Effat Sadat Mahboobi Renani, Seyed Fathollah Amiri Aghdaie, Majid Mohammad Shafiee, Azarnoush Ansari

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