Journal of Business Management Perspective

Journal of Business Management Perspective

Keywords = ambush marketing
Number of Articles: 1

Affecting of Ambush Marketing on Purposes of Sponsors' Through Brand Development

Volume 18, Issue 40, Winter 2020, Pages 140-165

10.29252/jbmp.18.40.140

saleh bahari, mehdi nadeerinasab, seyed abbas biniaz

Journal of Business Management Perspective

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