Journal of Business Management Perspective

Keywords = Brand Identity

Number of Articles: 3

Identification and analysis of factors causing and consequences of brand schizophrenia phenomenon with FCM method

Volume 22, Issue 55, Autumn 2023, Pages 171-194

Arash Nezami

Volume 18, Issue 40, Winter 2020, Pages 13-35

Nader Jafari Haftkhani, Mohammad Yaghini

Volume 17, Issue 36, Winter 2018

zahra barzegar teremi, Seyed Mehdi Jalali, friz taherikia

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