Journal of Business Management Perspective

Journal of Business Management Perspective

Keywords = Branding
Number of Articles: 5

Phenomenological comparison of branding behaviors of human resources in chain stores in Iran and Afghanistan; An international research

Volume 23, Issue 59, Winter 2025, Pages 20-46

10.48308/jbmp.2025.237440.1638

Abdul Ghaffar Koyeak, seyed Najmeddin mousavi, Ali Shariatnejad, Mohammad Hakkak

Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry

Volume 20, Issue 48, Winter 2022, Pages 13-42

10.48308/jbmp.20.48.13

Mehrdad Aalipour Herisi, Jahangir Yadollahi Farsi, Mohammad Reza Zali

Designing and Architecting the Iran National Brand

Volume 18, Issue 38, Summer 2019, Pages 133-151

10.29252/jbmp.18.38.131

Raziyeh Mahdieh Najafabadi, Ahmad Nedaeifard

Pathology of branding in Iranian Pharmaceutical industry

Volume 18, Issue 37, Spring 2019, Pages 139-158

10.29252/jbmp.18.37.139

Mahmoud Mohammadian, Vahid Nasehifar, Saieds Sehhat, Tayebeh Baghli

Brand Identity and the factors influencing it: a case study in internet providers industry

Volume 17, Issue 36, Winter 2018

zahra barzegar teremi, Seyed Mehdi Jalali, friz taherikia