Journal of Business Management Perspective

Keywords = customer knowledge management

Number of Articles: 2

A grounded theory approach and the relational paradigm on designing a brand equity model

Volume 21, Issue 51, Autumn 2022, Pages 184-217

Zahra Razmi, Payvand MirzaeianKhamseh, Marzieh Soltani Tajabadi

Volume 19, Issue 44, Winter 2021, Pages 42-67

mohammad moradi, gholamhosein mehralian

Volume 25 (2026)

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