Journal of Business Management Perspective - Articles List

Journal of Business Management Perspective

Keywords = Digital Marketing

Number of Articles: 3

Designing an interactive digital advertising model for the pharmaceutical industry in the post-Covid-19 era: a mixed-methods approach (grounded theory–structural modeling)

Volume 25, Issue 65, Spring 2026, Pages 102-130

10.48308/jbmp.2026.242602.1723

Ameneh Kanani Tekmehdash, Mohammadali Abdolvand, Kambiz Heidarzadeh Hanzaee, Mohsen Khonsiavash

Orchestration in Marketing Ecosystems: Actors, Mechanisms, and Outcomes

Volume 24, Issue 63, Summer 2025, Pages 90-115

10.48308/jbmp.2025.240955.1698

sara mirza abo alhassan khan ilchi, Masoumeh Hosseinzadeh Shahri, Manijeh Haghighinasab

The role of influencers on marketing (meta-synthesis approach)

Volume 21, Issue 49, Spring 2022, Pages 13-36

10.52547/jbmp.21.49.13

Mahdi Hosseinpour, yousef mohammadifar, Atieh Khodaei

Journal of Business Management Perspective

Journal Archive

Volume 25 (2026)

Volume 24 (2025)

Volume 23 (2024)

Volume 22 (2023)

Volume 21 (2022)

Volume 20 (2021)

Volume 19 (2020)

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