Journal of Business Management Perspective

Keywords = brand co-creation

Number of Articles: 1

Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences

Volume 21, Issue 49, Spring 2022, Pages 71-94

Zohreh Dehdashti Shahrokh, Vahid Nasehifar, Mohammadsaleh Torkestani, Maliheh Eslamipanah

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