Journal of Business Management Perspective

Keywords = Brand Storytelling

Number of Articles: 1

Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity

Volume 21, Issue 49, Spring 2022, Pages 169-201

Majid Fani, seyedeh maasoumeh Ghamkhari, Mohammad Amin Torabi

Volume 25 (2026)

Volume 24 (2025)

Volume 23 (2024)

Volume 22 (2023)

Volume 21 (2022)

Volume 20 (2021)

Volume 19 (2020)

Volume 18 (2019)

Volume 17 (2018)

Volume 16 (2017)

Volume 15 (2016)

Volume 14 (2015)

Volume 13 (2014)

Volume 12 (2013)

Volume 11 (2012)

Volume 10 (2011)

Volume 9 (2010)