Journal of Business Management Perspective

Journal of Business Management Perspective

Keywords = Brand Authenticity
Number of Articles: 2

Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power

Volume 22, Issue 54, Summer 2023, Pages 225-253

10.48308/jbmp.2023.230012.1481

Sayed Najmmedin Mousavi, Ali shariat Najade, zahra Ghafouri, saeed mir

Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity

Volume 21, Issue 49, Spring 2022, Pages 169-201

10.52547/jbmp.21.49.169

Majid Fani, seyedeh maasoumeh Ghamkhari, Mohammad Amin Torabi

Journal of Business Management Perspective

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