Journal of Business Management Perspective

Keywords = customer engagement

Number of Articles: 2

The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application

Volume 21, Issue 51, Autumn 2022, Pages 43-70

Seyyed Reza Jalalzadeh, Mahmoud Reza Afra

Volume 21, Issue 51, Autumn 2022, Pages 184-217

Zahra Razmi, Payvand MirzaeianKhamseh, Marzieh Soltani Tajabadi

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