Main Subjects = Consumer behavior
Number of Articles: 22
Presenting a multifaceted and indigenous model of child consumer behavior in the computer games industry

Volume 24, Issue 64, March 2026

10.48308/jbmp.2025.240110.1674

Nader Jafari; Seyyed Mohammad Mahdi Sadeghi; Abdollah Bicheranlou

Designing Marketing Model for Open Banking and Neobank Services: In Case of Bank Refah Kargaran

Volume 24, Issue 63, September 2025, Pages 6-37

10.48308/jbmp.2025.240839.1696

Yasin Chamaenejhad; Sajad Khani; Ehsan Soltanifar

Minimalism as a Consumption Paradox: Diminishing Display or Displaying Simplicity?

Volume 24, Issue 63, September 2025, Pages 116-149

10.48308/jbmp.2025.241763.1708

Mehdi Khademi Gerashi; Hosein Hajivand

Identification and Prioritization of Factors Affecting Financial and Investment Decisions (Case Study: Generation Z Investors)

Volume 23, Issue 60, March 2025, Pages 136-161

10.48308/jbmp.2025.232989.1542

Mohammad Hossein Pouraskari; Seyed Hamid Khodadad Hosseini; Asadollah Kordnaeij; Fereshteh Mansouri Moayyed

Identifying buyer behavior،s characteristics and buying decision-making using marketing-based augmented reality technology

Volume 23, Issue 57, June 2024, Pages 104-130

10.48308/jbmp.2024.235482.1600

Fahime Mahavarpour; Davod Feiz; Morteza ملکی مین باش رزگاه

Providing a framework of touch points in the multichannel shopping journey of young women consumers

Volume 22, Issue 56, March 2024, Pages 13-34

10.48308/jbmp.2024.234517.1579

Mojtaba Karimian; Hamid Reza Irani; Aliakbar Jafari; Asadollah Kordnaeij; Hamidreza Yazdani

Providing a model for the loyalty of corporate customers of Refah Bank

Volume 22, Issue 56, March 2024, Pages 35-61

10.48308/jbmp.2024.235151.1590

sajjad zamani; Amir Khanlari; Mohamad rahim Esfidani; Hamidreza Yazdani

Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry

Volume 22, Issue 54, September 2023, Pages 13-46

10.48308/jbmp.2023.103544

Rahil Kordheydari; Ali Ghasemian Sahebi; Mohammad Hossein Kiani Gohar; Negin Sangari

Diaspora marketing discourse analysis

Volume 22, Issue 53, June 2023, Pages 49-71

10.48308/jbmp.2023.103418

Mohammad Saleh Torkestani; Zohreh Dehdashti Shahrokh; Kobra Bakhshizadeh Borj; Pedram Jahedi

Lacanian concept of consumer desire, The imaginary and symbolic orders

Volume 22, Issue 53, June 2023, Pages 113-147

10.48308/jbmp.2023.103520

Mehdi Khademi Gerashi; hossein alipour; masoud chitsaz

Gamification and its role in customers' intention to buy in the insurance industry

Volume 22, Issue 53, June 2023, Pages 175-195

10.48308/jbmp.2023.103641

Morteza Movaghar; Aboalhassan Hosseini; Mozhgan Bagheri

Antecedents of user loyalty in platforms from the perspective of network effects

Volume 21, Issue 52, February 2023, Pages 63-85

10.48308/jbmp.2023.230786.1468

Masoumeh Hosseinzadeh Shahri; Parisa Mansouri Nazargholi; Maedeh Ghasemi

Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory

Volume 21, Issue 52, February 2023, Pages 154-175

10.48308/jbmp.2023.231280.1488

Mohammad Hossein Kiani Gohar; Rahil Kordheydari; Negin Sangari

Journal of Business Management Perspective

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