Main Subjects = branding
Number of Articles: 21
Presenting a Co-Competition Model Focusing on Co-Branding

Articles in Press, Accepted Manuscript, Available Online from 03 June 2026

10.48308/jbmp.2026.242292.1718

Majid Karimian; seyed reza seyed javadin; mohammad rahim esfidani

Brand Positioning of Qom Stone in International Markets

Volume 24, Issue 62, July 2025, Pages 32-57

10.48308/jbmp.2025.241026.1699

Somayeh Masumi; محمد Talari; Ebrahim Javaherizadeh

Grounded Theory on the Drivers of Digital Branding in Startups

Volume 24, Issue 61, May 2025, Pages 46-72

10.48308/jbmp.2025.240555.1689

mohammadreza fallah; Hossein Moeini; Zahra Rahamuz

Phenomenological comparison of branding behaviors of human resources in chain stores in Iran and Afghanistan; An international research

Volume 23, Issue 59, January 2025, Pages 20-46

10.48308/jbmp.2025.237440.1638

Abdul Ghaffar Koyeak; seyed Najmeddin mousavi; Ali Shariatnejad; Mohammad Hakkak

Identifying factors affecting political brand using fuzzy cognitive map with FCM method

Volume 23, Issue 58, September 2024, Pages 23-51

10.48308/jbmp.2024.235391.1596

Sayedh Nasim mousavi; sseed mir; Sayed Najmmedin Mousavi; elahe maneshdavi

Designing defensive strategies of brand forgetting in Iran's home appliance industry

Volume 23, Issue 58, September 2024, Pages 52-77

10.48308/jbmp.2024.236135.1618

vahid sharafi; mohamad talari; shima mohtarami

Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory

Volume 23, Issue 57, June 2024, Pages 184-214

10.48308/jbmp.2024.235849.1613

Payvand MirzaeianKhamseh; Manijeh Haghighinasab; Hamidreza Yazdani

Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method

Volume 22, Issue 55, December 2023, Pages 13-39

10.48308/jbmp.2023.232734.1536

Ali shariat Najade; Sayedh Nasim mousavi; mohsen Aref Najade; Reza Sepahvand

Explanation and analysis of brand anthropomorphic cognitive mentality in start-up businesses

Volume 22, Issue 55, December 2023, Pages 61-81

10.48308/jbmp.2024.234644.1580

Abdollah Saedi; mina hoseini; maryam javanmard

Understanding the phenomenon of brand courage in the fashion industry

Volume 22, Issue 54, September 2023, Pages 47-78

10.48308/jbmp.2023.103739

esfandyar mohammadi; mahsa jafari; ardeshir shiri

Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power

Volume 22, Issue 54, September 2023, Pages 225-253

10.48308/jbmp.2023.230012.1481

Sayed Najmmedin Mousavi; Ali shariat Najade; zahra Ghafouri; saeed mir

A grounded theory approach and the relational paradigm on designing a brand equity model

Volume 21, Issue 51, October 2022, Pages 184-217

10.48308/jbmp.2023.230585.1461

Zahra Razmi; Payvand MirzaeianKhamseh; Marzieh Soltani Tajabadi

Affecting of Ambush Marketing on Purposes of Sponsors' Through Brand Development

Volume 18, Issue 40, February 2020, Pages 140-165

10.29252/jbmp.18.40.140

saleh bahari; mehdi nadeerinasab; seyed abbas biniaz

Journal of Business Management Perspective

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