Explaining Model of Competitive Behavior in the Banking Industry of Iran
Fatemeh
Moshkdanian
دانشگاه الزهرا
author
Masoumeh
Hosseinzadeh Shahri
دانشگاه الزهرا
author
Maryam
Moghaddas Bayat
دانشگاه الزهرا
author
Mohammad Ali
Babaei Zakliki
دانشگاه الزهرا
author
text
article
2018
per
The explanation of competitive model is one of the important factors in marketing strategy development and is the basis of the research of competitive field of intelligence. The pattern of competition forms the competitive behavior of organizations, in other words, reflects the strategies and actions that organizations face in facing each other in order to obtain necessary resources, increase market share, and ultimately maintain their strategic position vis-à-vis other competitors.
The purpose of this study is to investigate and explain the competition model in the banking industry in Iran during the years 2014-2017. In this research, a qualitative-quantitative approach was adopted. In the qualitative part, the semi-structured interview and poll survey and in quantitative part, Rough set theory were used and the result is 11 rules. 5 banks from 30 active banks in Iran's industry were selected by poll survey and market share survey. The research findings show that the intensity of competition in the banking industry in Iran is increasing. In addition, the results show that banks respond in the first place by promotional and branding activities, which is due to the Institutionalism of competitive behavior in the banking industry, and the adoption of distribution activities and the introduction of new products, respectively, in response to The rivals, have the second and third options to compete with each other. Also, based on the results, it can be concluded that newly Privatized banks have the most reaction to each other, and this is the case for private banks. newly Privatized banks are more aggressive in adopting competitive behavior than private banks. Eventually, it became clear if the bank initiated action, then the initiator would respond more often to others.
Journal of Business Management Perspective
Shahid Beheshti University - Faculty of Management and Accounting
2251-6050
17
v.
34
no.
2018
13
30
https://jbmp.sbu.ac.ir/article_96905_f017fd06422b320063d2a1fcb749c0b3.pdf
Designing and Explaining a Branding Pattern for the Commercial Centers (Shopping Malls) in Iran
Hadi
Komeili
Ph.D. in Management, Faculty of Management and Accounting, Shahid Beheshti University
author
Mohammadreza
Hamidizadeh
Professor of Faculty of Management and Accounting, Shahid Beheshti University
author
بهمن
حاجیپور
دانشیار دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی
author
شهریار
عزیزی
دانشیار دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی.
author
علی اکبر
امین بیدختی
دانشیار روانشناسی و علوم تربیتی، دانشگاه سمنان
author
text
article
2018
per
Modern commercial centers (shopping malls) are emerging phenomenon in Iran which has a history less than 15 year. The economic boom is one of the most important factors to increase the value of commercial centers, which is directly engaged in the process of the branding of commercial centers. Shopping malls branding encompasses various aspects such as feasibility studies, design and construction, marketing management, and operational management. The purpose of this research is designing and explaining of a comprehensive branding pattern for shopping malls in Iran. In this research, the grounded theory as a qualitative method is used to identify issues and provide an analytical model for evaluation of different parameters which play a role in the branding of shopping malls. Data were collected using semi-structured interviews from a different range of communities including owners, operation managers, builders and contractors, operators, consultants, and customers of shopping malls. Finally, an application-development model was presented in which shopping experience and shopping mall branding have been introduced as a core category and an outcome, respectively.
Journal of Business Management Perspective
Shahid Beheshti University - Faculty of Management and Accounting
2251-6050
17
v.
34
no.
2018
31
52
https://jbmp.sbu.ac.ir/article_96915_59053f3d836e8dac0fb1fcbc113e604e.pdf
Designing and explaining a model for brand decline in food industry with mixed method
Amin
Kohyari Haghighat
Tehran
author
Davood
Feiz
Associate Prof., Business Management, Faculty of Economic, Management and Administrative science, Semnan University
author
Adel
Azar
Full Prof., Industrial Management, Faculty of Management and Economic, Tarbiat Modares University
author
Azim
Zarei
Associate Prof., Business Management, Faculty of Economic, Management and Administrative science, Semnan University
author
Zohreh
Dehdashti Shahrokh
Associate Prof., Business Management, Faculty of Management and Accounting, Allameh Tabataba'i University
author
text
article
2018
per
Abstract
Identifying the problems of food industry is important because of their special position in the economy development of the country, despite the increasing demand for food products, this companies suffer from a major problem that brands are lazy in harmony with environmental changes and poor brand management, and eventually brand's decline, the issue that has challenged the competitiveness of these brands, it’s an issue that needs to be explored further. The aim of this study is conceptualization of brand decline based on internal and external analysis in food industry through a mixed method. The first step is research in order to achieve the objectives of the research, using content analysis and semi-structured interviews with professionals, managers and advisers in food industry. 102 Code extracted as concepts of brand decline and were categorized in 15 components (in two general categories of influencing factor and dimensions of brand decline). The second step selected 8 experts by theoretical sampling collected their views through a questionnaire with 5-point Likert and analyzed data through fuzzy Delphi technique. The most important findings of two surveys of experts led to the identification and confirmation of 4 components of organizational factor, 6 components of environmental factor and 5 components of brand decline in food industry
Journal of Business Management Perspective
Shahid Beheshti University - Faculty of Management and Accounting
2251-6050
17
v.
34
no.
2018
53
70
https://jbmp.sbu.ac.ir/article_96922_574b498e7c2bbeffb7fd7641d615acee.pdf
ارائه مدلی جهت تعیین ارزش برند شرکت های پذیرفتهشده در بورس اوراق بهادار تهران
موسی
رحیمی
دانشجوی دکتری،مدیریت بازرگانی گرایش بازاریابی،گروه مدیریت،دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران
author
مجید
محمد شفیعی
استادیار، مدیریت بازاریابی،گروه مدیریت،دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران
author
آذرنوش
انصاری طادی
استادیار، مدیریت بازاریابی،گروه مدیریت،دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران
author
محمود
بت شکن
استادیار، مدیریت مالی،گروه مدیریت،دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران
author
text
article
2018
per
برندها میتوانند با استفاده از تکنیکهای مختلف ارزشگذاری شوند. مانند هر ابزاری، هر روش ممکن است برای برخی از اهداف مناسب و برای بعضی مناسب نباشد. هدف این پژوهش ارائه یک مدل ارزشگذاری برند منطبق با شرایط بورس ایران است. پژوهش حاضر از نوع پس رویدادی و ازنظر هدف، توسعه ای است. نمونه پژوهش شامل 81 شرکت پذیرفتهشده در بورس اوراق بهادار تهران در صنایع دارو، سیمان، صنایع شیمیایی، فلزات اساسی و کاشی و سرامیک در سالهای 1391 تا 1395 است. مدل استفادهشده در این پژوهش جهت محاسبه ارزش برند ترکیبی از مدل ارزش ذاتی شرکت با استفاده از مدل تنزیل سود نقدی سه مرحلهای و مدل قیمت به فروش برگرفته از مدل داموداران است. در این مدل، تغییراتی در مراحل، مفروضات و محاسبات نرخ رشد آن، متناسب با شرایط بورس اوراق بهادار تهران صورت گرفته است. نتایج حاکی از آن است که در ایران به ارزش برند بهعنوان دارایی نامشهود توجه زیادی نشده و میتوان با استفاده از سود هر سهم و پارامترهای مالی شرکت، به مبنای مناسبی جهت تخمین ارزش شرکت و برند آن، متناسب با شرایط بورس ایران دست یافت
Journal of Business Management Perspective
Shahid Beheshti University - Faculty of Management and Accounting
2251-6050
17
v.
34
no.
2018
71
90
https://jbmp.sbu.ac.ir/article_96928_41987e00527ad015dbb7492b691282a1.pdf
Partner appraisal and selection model for international joint venture companies in Iran Automotive industry
Mmhammad
mahmoodi meymand
Payam Noor University
author
majid
safaei
Payam Noor University
author
text
article
2018
per
Selecting a partner in joint venture companies is one of the most important critical success factors for companies who are deploying growth and development strategy through joint venture companies and is one of the main concerns of researchers. Partner selection requires applying a scientific and specific algorithm to recognize all the variables and their interactions to select the best choice among the partner candidates to make a joint. In this research a model is extracted to help in selecting a foriegn partner in joint venturing. The research consists of two main parts. In the first part to find the relevant variables which affect the partner selection, a literature review and libraray studies is done and 239 variables are extracted, then by using Delphi technique and run it several times through distributing a questionary and individual interviews, 14 main variables which are influencing on the partner selection in Iran automotive industry are recognized. In second part, through applying Interpretive Structural Modeling technique (ISM) the main model is established and by the experts viewpoints and applying two techniques, Analytical Network Process (ANP), and Decision-making and Evaluation Labarotory (Dimatel), the priorities of the variables is evaluated and the variables’ weights in the final model is calculated.
Journal of Business Management Perspective
Shahid Beheshti University - Faculty of Management and Accounting
2251-6050
17
v.
34
no.
2018
91
110
https://jbmp.sbu.ac.ir/article_96935_3aa58ea4b1c447da4dd9d05b45048343.pdf
The Investigation of the Effect of Proactive Market Orientation and Entrepreneurial Orientation with the Mediating Role of Market Driving in Successful Commercialization of Knowledge-Based Health (Pharmaciotical) Products)
سید ابوالفضل
ابوالفضلی
دانشگاه ارومیه
author
سید جعفر
زنوزی
دانشگاه ارومیه
author
شهره
حیدری
دانشگاه ارومیه
author
text
article
2018
per
Transfer of technology from the laboratory to industry and market is a long way and time-consuming and commercialization is completmentary part of the innovation process. Technologies and products cannot successfully entered to the market without it. So an important part of the organizations' challenges is to present ideas and innovations to the market and using them in profitability and gaining competitive advantage.
The aim of This study is investigation of the effect of proactive market orientation and entrepreneurial orientation with the mediating role of market driving in successful commercialization of knowledge-based health (pharmaciotical) products. The statistical population contains of CEOs or marketing and sales managements of all 179 Iranian pharmaceutical companies. For this purpose, a questionnaire designed and after the validity tests, sent to the sample of 122 managers. Current study is developmental, data collecting is descriptive- survey. For test of hypothesis, structural equation modeling was used. Results show that proactive market orientation and entrepreneurial orientation have positive and significant effect on the successful commercialization. The only has been accepted market driving/ preferences as a mediator between proactive market orientation and successful commercialization.
Journal of Business Management Perspective
Shahid Beheshti University - Faculty of Management and Accounting
2251-6050
17
v.
34
no.
2018
111
130
https://jbmp.sbu.ac.ir/article_96899_324c83432530818dd4d8fead8632c55e.pdf
بهاره
عابدین
* استادیار، دانشگاه مازندران.
author
اسد ا..
کرد نائیج
** استاد، دانشگاه تربیت مدرس (نویسنده مسئول).
author
text
article
2018
per
Journal of Business Management Perspective
Shahid Beheshti University - Faculty of Management and Accounting
2251-6050
17
v.
34
no.
2018
131
156
https://jbmp.sbu.ac.ir/article_96910_fed584c8fdaf8f9aafe926153af9039f.pdf