Journal of Business Management Perspective

Journal of Business Management Perspective

Number of Articles: 452

Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator

Volume 20, Issue 45, Spring 2021, Pages 13-38

10.52547/jbmp.20.45.13

hooshmand bagheri garbollagh, Morteza ملکی مین باش رزگاه, Davod Feiz, Adel Azar, Azim zarei

Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry

Volume 20, Issue 48, Winter 2022, Pages 13-42

10.48308/jbmp.20.48.13

Mehrdad Aalipour Herisi, Jahangir Yadollahi Farsi, Mohammad Reza Zali

The role of influencers on marketing (meta-synthesis approach)

Volume 21, Issue 49, Spring 2022, Pages 13-36

10.52547/jbmp.21.49.13

Mahdi Hosseinpour, yousef mohammadifar, Atieh Khodaei

Consumer psychology of implicit theories and the role of mindsets in marketing

Volume 21, Issue 50, Summer 2022, Pages 13-42

10.52547/jbmp.21.50.13

Razie Zilaie, Mohammad Ali Babaei Zakliki

Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry

Volume 22, Issue 54, Summer 2023, Pages 13-46

10.48308/jbmp.2023.103544

Rahil Kordheydari, Ali Ghasemian Sahebi, Mohammad Hossein Kiani Gohar, Negin Sangari

Applying Communicational & Observational Approaches in Evaluation of Advertisements

Volume 17, Issue 33, Spring 2018, Pages 31-50

sepideh nasiri, Masoud Keymasi, Negar Sammaknejad, Tahmours Hasangholi

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Volume 12, Issue 15, Summer 2012

Missing Goal: The Challenge of Competitive Advantage and Financial Performance

Volume 17, Issue 35, Autumn 2018

pegah mohammadi, Saeed Fathi, ali kazemi

Presenting an Export Development Model for Industrial Goods to the Iraqi Market with an Emphasis on Capital Goods

Volume 24, Issue 62, Summer 2025, Pages 6-31

10.48308/jbmp.2025.239980.1687

Mahdi Nejatnia, Kambiz Heidarzadeh Hanzaee, Mohammad Ali Abdolvand, Seyed Hesam Seyedin

Designing Marketing Model for Open Banking and Neobank Services: In Case of Bank Refah Kargaran

Volume 24, Issue 63, Summer 2025, Pages 6-37

10.48308/jbmp.2025.240839.1696

Yasin Chamaenejhad, Sajad Khani, Ehsan Soltanifar

Journal of Business Management Perspective

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