Journal of Business Management Perspective

Journal of Business Management Perspective

Number of Articles: 452

Paradoxes Arising From Pursuing Ambidexterity: meta-synthesis approach

Volume 21, Issue 50, Summer 2022, Pages 43-74

10.52547/jbmp.21.50.43

Saied sehhat, Mehdi Yazdanshenas, gholamhosein mehralian, mohammad moradi

Understanding the phenomenon of brand courage in the fashion industry

Volume 22, Issue 54, Summer 2023, Pages 47-78

10.48308/jbmp.2023.103739

esfandyar mohammadi, mahsa jafari, ardeshir shiri

Evaluation Customers Rational and Emotional Approach in Customer Based Brand

Volume 16, Issue 32, Winter 2017

Ahmad roosta, salman eivazinezhad, mohammad reza blourparsa

Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics

Volume 17, Issue 35, Autumn 2018

Abdolreza Mosaddegh, Amir Albadvi, Mohammad Mehdi Sepehri, Babak Teimourpour

Brand Positioning of Qom Stone in International Markets

Volume 24, Issue 62, Summer 2025, Pages 32-57

10.48308/jbmp.2025.241026.1699

Somayeh Masumi, محمد Talari, Ebrahim Javaherizadeh

Grounded Theory on the Drivers of Digital Branding in Startups

Volume 24, Issue 61, Spring 2025, Pages 46-72

10.48308/jbmp.2025.240555.1689

mohammadreza fallah, Hossein Moeini, Zahra Rahamuz