Journal of Business Management Perspective

Journal of Business Management Perspective

Number of Articles: 453

Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran

Volume 16, Issue 31, Autumn 2016, Pages 65-82

Mahdi Dehghani Soltani, Davood Feiz, Ali Reza Motameni, Asadolah Kordnaeij, Azim Zarei

Conceptual Model of Overall Store Price Image in IRAN

Volume 17, Issue 33, Spring 2018, Pages 67-82

Mohsen Nazari, Hosien Dastar