Journal of Business Management Perspective

Number of Articles: 452

Articles in Press: ALL Accepted Manuscript Corrected Proof

Systematic review of theoretical foundations of social commerce models

Volume 17, Issue 36, Winter 2018, Pages 95-117

Mohammad Hassan Mobaraki, Babak Ziyae, Kamal Sakhdari, Mostafa Shahboodaghian

Designing and presenting electronic word of mouth (eWOM) model with Interpretive structural modeling (ISM) approach

Volume 17, Issue 35, Autumn 2018, Pages 95-117

Ali Parvin, Lotfollah Foruzande Dehkordi, Ozhan Karimi, Behruz Lari Semnani

Providing a Paradigmatic Model of Customer Value Propositions Based on Increasing Customer Loyalty in the Retail Industry

Volume 24, Issue 61, Spring 2025, Pages 96-122

10.48308/jbmp.2025.240364.1679

Saber Salehpour, Hossein Emari, Alireza Bafandeh Zendeh

A comprehensive study on customer experience using theme analysis: How to create excellent customer experience?

Volume 18, Issue 40, Winter 2020, Pages 98-117

10.29252/jbmp.18.40.98

Zohreh Dehdashti Shahrokh, Mohammad Nabizadeh

Designing digital marketing strategy process base on customer in Digital Service Provider Business

Volume 18, Issue 37, Spring 2019, Pages 99-120

10.29252/jbmp.18.37.99

Shiva Yazdanfar, Abdullah Naami, Naser Azad

Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach

Volume 18, Issue 39, Autumn 2019, Pages 101-120

10.29252/jbmp.18.39.101

Mohammadreza Fallah

The effect of point of purchase advertising on the consumer purchase intentions by mediating of brand equity

Volume 19, Issue 41, Spring 2020, Pages 101-119

10.52547/jbmp.19.41.101

Hossein Khosravi Anjadani, Hamid Reza Irani, Gholamreza Jandaghi

Designing an interactive digital advertising model for the pharmaceutical industry in the post-Covid-19 era: a mixed-methods approach (grounded theory–structural modeling)

Volume 25, Issue 65, Spring 2026, Pages 102-130

10.48308/jbmp.2026.242602.1723

Ameneh Kanani Tekmehdash, Mohammadali Abdolvand, Kambiz Heidarzadeh Hanzaee, Mohsen Khonsiavash

Design and Testing of a Sustainable Marketing Model with an Industrial Ecosystem Approach for the Iranian Oil Terminals Company

Volume 23, Issue 60, Winter 2025, Pages 106-135

10.48308/jbmp.2025.239082.1664

Hossein Yaghobizadeh, Soheil Sarmadsaidy, behrooz ghasemi

Content Analysis of Six Decades of Advertising Campaign Studies

Volume 18, Issue 38, Summer 2019, Pages 110-131

10.29252/jbmp.18.38.110

zeinab zamani, Mohammad Ali Babaei Zakliki

The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting

Volume 19, Issue 42, Summer 2020, Pages 110-128

10.29252/jbmp.19.42.110

morteza rojuee, zohreh Nakhaei Moghaddam

Value creation for the customer by creating mindfulness of online payment application services

Volume 20, Issue 45, Spring 2021, Pages 120-143

10.52547/jbmp.20.45.120

naser seifollahi, Nader Eskandari

Designing a model for the impact of hidden pleasures In social media advertising

Volume 21, Issue 49, Spring 2022, Pages 124-142

10.52547/jbmp.21.49.124

ehsan emadi, hassan ghorbani dinani, saeed landaran

Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses

Volume 21, Issue 50, Summer 2022, Pages 128-155

10.52547/jbmp.21.50.128

bahareh Abedin, Sahar Mehdipour Pija, Arezou Hosseinzadeh, Hamideh Honarmand Haghighi

The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals)

Volume 22, Issue 54, Summer 2023, Pages 153-187

10.48308/jbmp.2023.103820

Hamed Ebadinia, Bagher Asgarnezhad Nouri, Maryam Mola Ghalghachi

Strategy development through a comprehensive strategy development framework

Volume 9, Issue 1, Spring 2010

Competitive intelligence and strategic decision-making

Volume 9, Issue 2, Summer 2010

The effect of behavioral controls on the effectiveness of sales unit employees

Volume 9, Issue 3, Autumn 2010

Identifying and analyzing factors affecting the acceptance of Internet banking services

Volume 10, Issue 6, Spring 2010

Examining the relationship between customer orientation and organizational citizenship behavior

Volume 10, Issue 7, Summer 2010

The relationship between fans' affiliation with sports teams, identity image, purchase intention, and recommended advertising of sponsored products.

Volume 10, Issue 8, Autumn 2010

The role of industrial clusters of small and medium-sized manufacturing enterprises in achieving world-class production: "Case study: Tehran Gold Cluster"

Volume 10, Issue 9, Winter 2011

A two-level conceptual model of determinants of sales force performance

Volume 11, Issue 10, Spring 2011

View Article

Measuring student satisfaction with e-learning systems

Volume 11, Issue 11, Summer 2011

The effect of the country of origin's mental image on the formation of brand equity (Case study: mobile phones and computers)

Volume 11, Issue 12, Autumn 2011

Journal of Business Management Perspective

Journal Archive

Volume 25 (2026)

Volume 24 (2025)

Volume 23 (2024)

Volume 22 (2023)

Volume 21 (2022)

Volume 20 (2021)

Volume 19 (2020)

Volume 18 (2019)

Volume 17 (2018)

Volume 16 (2017)

Volume 15 (2016)

Volume 14 (2015)

Volume 13 (2014)

Volume 12 (2013)

Volume 11 (2012)

Volume 10 (2011)

Volume 9 (2010)