Shahid Beheshti University Journal of Business Management Perspective 2251-6050 20 47 2021 10 23 Entrepreneurship development strategies in the context of university-industry relationship Case study: Razi University Community Relations Office Entrepreneurship development strategies in the context of university-industry relationship Case study: Razi University Community Relations Office 13 36 101547 10.52547/jbmp.20.47.13 FA Khadijeh Azizi MSc. Student, Department of Management and Entrepreneurship, Faculty of Social Sciences, Economics and Entrepreneurship, Razi University, Kermanshah, Iran 0000-0003-0811-593x Bijan Rezaee Assistant Professor, Department of Management and Entrepreneurship - Faculty of Social Sciences, Economics and Entrepreneurship - Razi University, Iran. Mahdi Hosseinpour Assistant Professor, Department of Management and Entrepreneurship - Faculty of Social Sciences, Economics and Entrepreneurship - Razi University, Iran 0000-0002-6800-402X Journal Article 2021 08 26 Objective: The purpose of this study is the strategic analysis of Razi University Community Relations Office as one of the most important communication channels between the university and society to develop entrepreneurship in knowledge-based communities.<br />.Methodology: This research is using a hybrid approach (swot-ahp). In the qualitative part, the targeted sampling and snow bullets were used. After nine interviews with experts, the theoretical saturation was achieved in the quantitative part, to dedicate a weighting factor to each of the SWOT factors, paired comparison was given to the same experts in the qualitative section<br />Findings: The findings showed that aggressive strategies for the development of research and educational products with the subject of trade development in border markets. Conservative marketing strategies of university capabilities to activists and associations in the field of agriculture, industry and reviewing the policy of attracting and promoting professors with an industry-oriented approach, competitive strategies to develop discourse interactions between industry and academia, reviewing faculty motivation Getting to university and Selective policy defensive strategies were presented to support motivated or industry-related professors and to budget the facilities and resources of the university and office in the face of surroundings problems.<br />Conclusion: According to the results of this study, when the three pillars of government, industry and academia play their role properly, it will be possible to establish an effective and efficient relationship between industry and academia. The macro-social, economic and political environmental conditions of the country play a key role in establishing this relationship. Objective: The purpose of this study is the strategic analysis of Razi University Community Relations Office as one of the most important communication channels between the university and society to develop entrepreneurship in knowledge-based communities.<br />.Methodology: This research is using a hybrid approach (swot-ahp). In the qualitative part, the targeted sampling and snow bullets were used. After nine interviews with experts, the theoretical saturation was achieved in the quantitative part, to dedicate a weighting factor to each of the SWOT factors, paired comparison was given to the same experts in the qualitative section<br />Findings: The findings showed that aggressive strategies for the development of research and educational products with the subject of trade development in border markets. Conservative marketing strategies of university capabilities to activists and associations in the field of agriculture, industry and reviewing the policy of attracting and promoting professors with an industry-oriented approach, competitive strategies to develop discourse interactions between industry and academia, reviewing faculty motivation Getting to university and Selective policy defensive strategies were presented to support motivated or industry-related professors and to budget the facilities and resources of the university and office in the face of surroundings problems.<br />Conclusion: According to the results of this study, when the three pillars of government, industry and academia play their role properly, it will be possible to establish an effective and efficient relationship between industry and academia. The macro-social, economic and political environmental conditions of the country play a key role in establishing this relationship. https://jbmp.sbu.ac.ir/article_101547_22aee4333cfc82f6e019386b6b96c173.pdf