Shahid Beheshti University Journal of Business Management Perspective 2251-6050 23 57 2024 05 21 Providing a framework for promoting social capital in investment companies (Kian Financial Group) Providing a framework for promoting social capital in investment companies (Kian Financial Group) 34 58 104654 10.48308/jbmp.2024.235610.1606 FA Mitra Kordheydari MA of Business Management, Faculty of Humanities, Hazrat Masoumeh University, Qom, Iran. 0009-0000-7308-0206 Hossein Moeini Associate Professor, Department of Business Administration, Faculty of Humanities; Hazrat Masoumeh University, Qom, Iran. 0000-0003-4885-4593 Vahid Sharafi Assistant Professor, Department of Business Administration, Hazrat Masoumeh University, Qom, Iran. 0000-0003-1851-8759 Journal Article 2024 05 08 Purpose: Social capital is one of the types of capital that has received much attention in international societies. This research seeks to provide a framework for promoting social capital in investment companies. Its purpose is to investigate the role of social capital in promoting human, economic and physical capital and the effect of its lack on the effectiveness of other capitals in achieving development.<br />Research methodology: In terms of the purpose, the current research is e-applied development, and in terms of the method of data collection, it is qualitative, and in terms of the analysis method, it is thematic analysis. The statistical population of this research is Kian Investment Company in Tehran; Also, the purposeful sampling method was used to select the sample. In this research, first the related studies were reviewed and then by using the opinions of experts through semi-structured interviews, the results of this method were analyzed and verified.<br />Findings: Based on the findings, 8 main components include, increasing participation, improving organizational adaptability, increasing corporate social responsibility, increasing transparency, fostering a positive organizational culture, expanding organizational trust, dynamic competition, flexible organizational structure in order to improve the social capital obtained and the model It is designed related to it.<br />Conclusion: The obtained results indicate that social capital can be promoted in investment companies by paying attention to components such as increasing participation, increasing transparency, and the results of this research can be a suitable guide for these companies to provide solutions for promoting social capital. Purpose: Social capital is one of the types of capital that has received much attention in international societies. This research seeks to provide a framework for promoting social capital in investment companies. Its purpose is to investigate the role of social capital in promoting human, economic and physical capital and the effect of its lack on the effectiveness of other capitals in achieving development.<br />Research methodology: In terms of the purpose, the current research is e-applied development, and in terms of the method of data collection, it is qualitative, and in terms of the analysis method, it is thematic analysis. The statistical population of this research is Kian Investment Company in Tehran; Also, the purposeful sampling method was used to select the sample. In this research, first the related studies were reviewed and then by using the opinions of experts through semi-structured interviews, the results of this method were analyzed and verified.<br />Findings: Based on the findings, 8 main components include, increasing participation, improving organizational adaptability, increasing corporate social responsibility, increasing transparency, fostering a positive organizational culture, expanding organizational trust, dynamic competition, flexible organizational structure in order to improve the social capital obtained and the model It is designed related to it.<br />Conclusion: The obtained results indicate that social capital can be promoted in investment companies by paying attention to components such as increasing participation, increasing transparency, and the results of this research can be a suitable guide for these companies to provide solutions for promoting social capital. https://jbmp.sbu.ac.ir/article_104654_9ea312fe6b82f79ffbe87214c783ab5d.pdf