Shahid Beheshti University Journal of Business Management Perspective 2251-6050 14 25 2016 02 20 Understanding brand image using Zaltman metaphor extraction method Understanding brand image using Zaltman metaphor extraction method 155 170 96240 FA Journal Article 2016 06 01 https://jbmp.sbu.ac.ir/article_96240_1f1aab3800732f3db7419d2e45a1f50c.pdf