Shahid Beheshti University - Faculty of Management and Accounting Journal of Business Management Perspective 2251-6050 14 25 2016 02 20 Modeling Marketing Activities Affecting Brand Value Using Fundamental Conceptualization Theory Modeling Marketing Activities Affecting Brand Value Using Fundamental Conceptualization Theory 97 115 96273 FA Journal Article 2016 06 01 https://jbmp.sbu.ac.ir/article_96273_40a6038002e256e8ade0a4f29a98e616.pdf