Shahid Beheshti University Journal of Business Management Perspective 2251-6050 16 31 2017 11 22 Brand sales strategy in the FMCG industry Brand sales strategy in the FMCG industry 13 30 96648 FA Ahmad Roosta Assistant Prof., Faculty of Business and Management, Shahid Beheshti University, Tehran, Iran Masoud Javidani Ph.D. Student in Marketing Management, Faculty of Business and Management, Shahid Beheshti University, Tehran, Iran(Corresponding Author) Journal Article 2017 01 31 antecedents of sales strategy brand sales strategy FMCG Grounded theory sales strategy dimensions https://jbmp.sbu.ac.ir/article_96648_648c26c8b6d9521fabe8ff9fd31e6e6f.pdf