Shahid Beheshti University Journal of Business Management Perspective 2251-6050 16 31 2017 11 22 customer service quality investigating provided at the Tehran International Book Fair customer service quality investigating provided at the Tehran International Book Fair 83 102 96706 FA Yaser Sobhanifard Iran University of Science and Technology Saeid Cheraghali Imam Sadig University Seyed Mohammad Hossein Hosseini Shahid beheshti university Seyed Mohammad Mahdi Mehdikhah Imam Sadig University Journal Article 2016 11 06 By improving the quality of services offered to their visitors, Tehran Book Fair, can expand. The service by maintaining the number of visitors, attracting new visitors, increasing the book fair activities, etc. In this study, after reviewing the literature. In the field of Quality Customer Service using two Gronos's model index , 2 indicator for technical and 13 for the functional service quality at the book fair is intended.Above indices with a given structure was confirmed by confirmatory factor analysis. And mean difference testing between communities showed that In 14 of the 15 index customers aren’t satisfied with services. Friedman's analysis also showed that among these indicators the worst Visitors is prices and discounts. And most motive for people to visit Tehran International Book Fair is informing from latest developments in the book market. By improving the quality of services offered to their visitors, Tehran Book Fair, can expand. The service by maintaining the number of visitors, attracting new visitors, increasing the book fair activities, etc. In this study, after reviewing the literature. In the field of Quality Customer Service using two Gronos's model index , 2 indicator for technical and 13 for the functional service quality at the book fair is intended.Above indices with a given structure was confirmed by confirmatory factor analysis. And mean difference testing between communities showed that In 14 of the 15 index customers aren’t satisfied with services. Friedman's analysis also showed that among these indicators the worst Visitors is prices and discounts. And most motive for people to visit Tehran International Book Fair is informing from latest developments in the book market. Service Quality Customer Satisfaction Tehran International Book Fair Motivation https://jbmp.sbu.ac.ir/article_96706_fd4a2eb88997b18e788c8e2017685210.pdf