<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE ArticleSet PUBLIC "-//NLM//DTD PubMed 2.7//EN" "https://dtd.nlm.nih.gov/ncbi/pubmed/in/PubMed.dtd">
<ArticleSet>
<Article>
<Journal>
				<PublisherName>Shahid Beheshti University</PublisherName>
				<JournalTitle>Journal of Business Management Perspective</JournalTitle>
				<Issn>2251-6050</Issn>
				<Volume>16</Volume>
				<Issue>32</Issue>
				<PubDate PubStatus="epublish">
					<Year>2018</Year>
					<Month>02</Month>
					<Day>20</Day>
				</PubDate>
			</Journal>
<ArticleTitle>The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company</ArticleTitle>
<VernacularTitle>The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company</VernacularTitle>
			<FirstPage></FirstPage>
			<LastPage></LastPage>
			<ELocationID EIdType="pii">96737</ELocationID>
			
			
			<Language>FA</Language>
<AuthorList>
<Author>
					<FirstName>Shahram</FirstName>
					<LastName>Khalil Nezhad</LastName>
<Affiliation>Assistant Professor, Business Administration, Allameh Tabataba’i University, Tehran, Iran</Affiliation>
<Identifier Source="ORCID">0000-0001-9673-2369</Identifier>

</Author>
<Author>
					<FirstName>Mahsa</FirstName>
					<LastName>Ahanagari</LastName>
<Affiliation>MBA, Islamic Azad University, Tehran Central Branch</Affiliation>

</Author>
<Author>
					<FirstName>Mohammad Reza</FirstName>
					<LastName>Daneshvar</LastName>
<Affiliation>MBA, Allameh Tabataba&amp;#039;i University</Affiliation>

</Author>
</AuthorList>
				<PublicationType>Journal Article</PublicationType>
			<History>
				<PubDate PubStatus="received">
					<Year>2017</Year>
					<Month>01</Month>
					<Day>31</Day>
				</PubDate>
			</History>
		<Abstract></Abstract>
			<OtherAbstract Language="FA"></OtherAbstract>
		<ObjectList>
			<Object Type="keyword">
			<Param Name="value">Sales Force Reputation</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Customer Share of Wallet – Loyalty</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Experiential Value Added</Param>
			</Object>
		</ObjectList>
<ArchiveCopySource DocType="pdf">https://jbmp.sbu.ac.ir/article_96737_a2a3b8ade8f5c675a84e8ff34f1bca42.pdf</ArchiveCopySource>
</Article>
</ArticleSet>
