Shahid Beheshti University - Faculty of Management and Accounting Journal of Business Management Perspective 2251-6050 16 32 2018 02 20 The Effect of Brand Orientation on Internal Brand Equity The Effect of Brand Orientation on Internal Brand Equity 96750 FA Bahareh Osanlou Kharazmi University Faculty of Management Mohsen Ghobehei Kharazmi University Faculty of Management Pedram Fazlinejad Kharazmi University Faculty of Management Journal Article 2017 01 31 https://jbmp.sbu.ac.ir/article_96750_6b5b5fc220c26fdf505ccce2bd82b377.pdf