Shahid Beheshti University Journal of Business Management Perspective 2251-6050 12 15 2013 08 23 a a 95381 FA Journal Article 2015 05 18 Internal Branding doesn't have a long research background in Iran. In health care industry with regard to importance of human resource in development of brand of a medical center, creation and development of internal branding must be planned first. In this paper the dimensions of internal branding and their effects on the brand employees' performance are investigated. The authors conduct a descriptive and correlation research using a sample of 390 employees of hospitals in Isfahan, Ahwaz and Hamadan by cluster sampling and data has analyzed through correlation, simple linear Regression, multiple Regression, Kruskal-Wallis and Freedman tests. The results indicate that there is a positive significant relationship between Internal Branding and both Brand Identity (β=0.421 , t=8.623), and Employees` Brand Commitment (β=0.355 , t=7.022); Brand Identity and Employees` Brand Commitment (β=0.230 , t=4.434); Employees` Brand Knowledge and Employees' Brand Commitment (β=0.167, t=3.037); Employees` Brand Commitment and Employees` Brand Performance (β=0.454 , t=9.461) and Hospital's Differentiations and Employees` Brand Commitment ( X2=17.097 , df=2). Internal Branding doesn't have a long research background in Iran. In health care industry with regard to importance of human resource in development of brand of a medical center, creation and development of internal branding must be planned first. In this paper the dimensions of internal branding and their effects on the brand employees' performance are investigated. The authors conduct a descriptive and correlation research using a sample of 390 employees of hospitals in Isfahan, Ahwaz and Hamadan by cluster sampling and data has analyzed through correlation, simple linear Regression, multiple Regression, Kruskal-Wallis and Freedman tests. The results indicate that there is a positive significant relationship between Internal Branding and both Brand Identity (β=0.421 , t=8.623), and Employees` Brand Commitment (β=0.355 , t=7.022); Brand Identity and Employees` Brand Commitment (β=0.230 , t=4.434); Employees` Brand Knowledge and Employees' Brand Commitment (β=0.167, t=3.037); Employees` Brand Commitment and Employees` Brand Performance (β=0.454 , t=9.461) and Hospital's Differentiations and Employees` Brand Commitment ( X2=17.097 , df=2).

Shahid Beheshti University Journal of Business Management Perspective 2251-6050 12 15 2013 08 23 A study of internal identification in the healthcare industry A study of internal identification in the healthcare industry 95391 FA Journal Article 2015 09 29 https://jbmp.sbu.ac.ir/article_95391_7dac40ce6a8cf652eeb730916b72352a.pdf

Shahid Beheshti University Journal of Business Management Perspective 2251-6050 12 15 2013 08 23 Creating brand equity through the advertising mix: Examining the mediating role of knowledge, loyalty, and brand association Creating brand equity through the advertising mix: Examining the mediating role of knowledge, loyalty, and brand association 95397 FA Journal Article 2015 09 29 https://jbmp.sbu.ac.ir/article_95397_167b7d08b38facb1c06185861a5845dd.pdf

Shahid Beheshti University Journal of Business Management Perspective 2251-6050 12 15 2013 08 23 Investigating the effect of self-inference dimensions on impulse buying behavior Investigating the effect of self-inference dimensions on impulse buying behavior 95407 FA Journal Article 2015 09 29 https://jbmp.sbu.ac.ir/article_95407_dd6e198d02d6cc5a4b06a9df0f5f1357.pdf

Shahid Beheshti University Journal of Business Management Perspective 2251-6050 12 15 2013 08 23 The relationship between advertising effectiveness and brand equity: A case study of Samsung home appliance advertising. The relationship between advertising effectiveness and brand equity: A case study of Samsung home appliance advertising. 95417 FA Journal Article 2015 09 29 https://jbmp.sbu.ac.ir/article_95417_b956f42a7900bc013b85c46576432152.pdf

Shahid Beheshti University Journal of Business Management Perspective 2251-6050 12 15 2013 08 23 Explaining and identifying the factors affecting organizational agility in universities Explaining and identifying the factors affecting organizational agility in universities 95425 FA Journal Article 2015 09 29 https://jbmp.sbu.ac.ir/article_95425_b043d7e1e0a137a673135f7efa9de49c.pdf

Shahid Beheshti University Journal of Business Management Perspective 2251-6050 12 15 2013 08 23 Designing a conceptual model for strategic performance evaluation: based on a dynamic strategic value chain Designing a conceptual model for strategic performance evaluation: based on a dynamic strategic value chain 95433 FA Journal Article 2015 09 29 https://jbmp.sbu.ac.ir/article_95433_536c4bafe9d7308aca131fda52c97516.pdf

Shahid Beheshti University Journal of Business Management Perspective 2251-6050 12 15 2013 08 23 Designing a model to improve export performance for Afghan exporters through market and firm-related information and through marketing mix management Designing a model to improve export performance for Afghan exporters through market and firm-related information and through marketing mix management 95440 FA Journal Article 2015 09 29 https://jbmp.sbu.ac.ir/article_95440_b9b7a210d3132e40a1f67dfd5a5e3f51.pdf

Shahid Beheshti University Journal of Business Management Perspective 2251-6050 12 15 2013 08 23 Investigating the impact of brand image and service quality on relationship marketing and customer behavioral tendencies Investigating the impact of brand image and service quality on relationship marketing and customer behavioral tendencies 95449 FA Journal Article 2015 09 29 https://jbmp.sbu.ac.ir/article_95449_80d5fc6b80eff57e876ca6ddc0a91f53.pdf

Shahid Beheshti University Journal of Business Management Perspective 2251-6050 12 15 2013 08 23 Performance evaluation model of subsidiary companies in holding companies based on balanced scorecard. Case study: Sina Food Industries Holding. Performance evaluation model of subsidiary companies in holding companies based on balanced scorecard. Case study: Sina Food Industries Holding. 95458 FA Journal Article 2015 09 29 https://jbmp.sbu.ac.ir/article_95458_895e35483acfb6815f522ab1ad9395ff.pdf